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Google Ads and Google Analytics Attribution Models
Google-Ads-Google-Analytics-Attribution-Models
Digital Marketing
Attribution modeling is the method used to measure the financial effectiveness of a communication channel and its impact on business goals. Attribution modeling can be measured against a variety of metrics: conversions, sales, revenue, impressions, click-through rates, and more.
What is the Attribution Model?
According to Google: An attribution model is the rule or set of rules that determines how sales and conversion credit are assigned to touchpoints in conversion paths. In
simpler terms, attribution modeling tells your analysis which channel or keyword will receive credit for the sale/conversion.
Attribution modeling attempts to provide clearer data about which channels play the most important roles in converting a given lead.
Attribution modeling helps you better understand how, when, and why users convert on your ads on Google. Choosing the wrong Google Ads attribution model can completely impact future campaign success.