By Alberto Gonzalez
Marketing4eCommerce Editor
Carrefour has launched a new content creation project with the help of Ibai Llanos and his team of streamers (BarbeQ, Ander Cortés, Reven and Werlyb), with which to make a younger audience aware of the "advantages and facilities" of the distribution brand, as explained in a statement.
With the help of Arena Play, Arena's gaming and esports hub, and VIZZ, the Webedia group's influencer representation agency, different actions have been designed through which content of interest will be generated for the streamers' followers, and which will be discussed on social networks using the hashtag #CarrefourConLaCasa.
Last Sunday, Ibai and the other streamers did a live broadcast from a Carrefour hypermarket in Barcelona, in an action called “Alone in Carrefour”, during which they were able to play hide-and-seek between belarus business email database the shelves, have scooter races, play “The Price is Right” with the hypermarket's products and even broadcast the PSG match against Lyon. In addition, during the live broadcast, an iPhone 13 and a download code for the FIFA22 game were raffled off.
The action was broadcast live on Ibai's Twitch channel , which has almost 8 million followers, and was a huge success, with more than 108,000 viewers following the live content and a cumulative total of more than a million views in the first 24 hours. The recording of the stream was also uploaded to Ibai's YouTube channel, reaching almost a million views in less than a day.