EEAT are becoming even more important

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Google is not against generative content, but it prefers high-quality, unique authorship that benefits users.
Manipulative SEO moves have hurt Google : articles overoptimized with keywords are not read , rankings aimed at search engine optimization are not trusted, and therefore more and more people are turning to GPT to find the right information quickly.

In 2025, it plans to regain users' trust and has already announced major changes in advertising and search.

EEAT will play a big role in this, as these factors determine how Google sees quality, trusted content.

5. Optimize for voice search
Google recently started testing podcasts generated by AI based on articles canada business email list and news that have made it to Discover. Voice mode has also been added to Google Lens and ChatGPT in 2024 , and the number of smart speakers and voice assistants is growing every year.

People are increasingly using voice commands to find the information they need ; they are using voice messages to quickly convey the essence and listening to podcasts. Voice has been an SEO trend for more than a year, so it is worth optimizing your sites for this type of search.

Voice search differs from text search in that key phrases become longer and more detailed. Instead of “top Georgian restaurants in Kyiv,” you can say “what good Georgian restaurants are nearby right now.” To capture these queries, you can create FAQ sections with natural phrases on your website page.