KPI for an SMM specialist can be:

[hasibaakterss3309]

dynamics (growth) in the number of subscribers to the company's accounts and channels (depending on the composition of the specialist's workload) - this indicator can be expressed as a percentage (for example, data for the reporting period in relation to the data of the previous reporting period) or in absolute values ​​(“1,000 new subscribers every month” or “by the end of 2025, the group will grow to mongolia company email list 35 thousand subscribers”);
audience retention rate (the “maximum acceptable churn rate” means the maximum possible number or percentage of users who unsubscribe from a group or channel within the reporting period);
user engagement rate - the number of views of publications (usually expressed as a percentage of the total number of community subscribers);
dynamics (growth) of engagement indicators, expressed in the number of likes (absolute value or percentage of the total number of subscribers to the community, channel), the number of meaningful comments (similarly, percentage or absolute values);
dynamics and specific number of leads coming from social networks (as well as the percentage of qualified leads from them);
number of sales, volume of sales from leads attracted from social networks (it is difficult to evaluate the work of an SMM specialist by this indicator, because several factors influence the conclusion of a deal, the quality of the attracted lead is only one of them; at the same time, this KPI can be used as an additional one to evaluate the results of promotion and increase the involvement of the performer in the work, for example, introduce additional motivation - a percentage of such sales);
the volume of traffic from social networks (clicks on links in groups, publications) to the site and its dynamics (growth);
dynamics of queries with the name of a brand or product;
change in the number of mentions of a brand or product on social networks;
number of posted publications (posting the full volume of agreed publications on time and in accordance with brand quality standards);
prompt response to comments, questions, direct messages, etc. (100% of requests are responded to within the specified time frame, for example, within 24 hours after the request).
The introduction of clear and understandable KPIs transforms the work of an SMM specialist in your project or company from incomprehensible “magic” and posts about cats in communities into a well-structured effective process with a clear and transparent assessment of performance for both you, as a customer or manager, and for the SMM specialist himself.

I wish you success in marketing!