How to appear on the first page of Google ?” is the question that every entrepreneur or marketing manager must ask themselves if the objective is to take advantage of the opportunities that digital can bring to their business and maximize results.
We need to emphasize here the importance of taking advantage of “digital” opportunities. The world has changed – and this is as cliché as it is undeniable lol.
As a result, consumer behavior has also changed. It is increasingly rare to find someone who does not use the internet at least at some point during their purchasing journey.
The journey itself, in turn, is losing its linearity and becoming heterogeneous, even encompassing different combinations between physical and digital.
Therefore, there can be no more doubts about whether or not to have a web presence. There are two big truths here:
People search the internet (more precisely, Google) for afghanistan telegram phone numbers what they need;
Your company needs to be found by those who are doing searches related to your business (otherwise, you run the risk of losing sales and business opportunities).
In other words, appearing on the most used search engine in the world is, basically, a matter of survival!
With this in mind, we decided to write this text to present you with a strategy that has the power to change the history of your business once and for all: how to appear on the first page of Google, with SEO .
Optimizing a website or page using best SEO practices is crucial for ranking on Google.
If you take advantage of this opportunity and make good use of this strategy, we dare say that your business could grow much more than you ever imagined. That would be great, wouldn’t it?
The importance of Google for businesses
The importance of Google for businesses
Google processes over 63,000 searches per second, 4 million per minute and around 2 trillion per year. Without a doubt, Google is the busiest place in the world when people want to solve a question or search for information.
This data, released by Safari Digital, helps to clarify the importance of Google for companies .
After all, regardless of the area in which a business operates, someone is certainly searching for it… on Google – which makes the search engine the most powerful and most sought-after showcase in the world!
Yes, in the world, as 92.5% of internet users use Google as a search tool, according to information released by Reliablesoft.
We can say that your consumers are definitely part of this statistic! But are they able to find your company?
As there are an infinite number of websites (more than 1 billion, according to Statista), Google determines which of them will appear and in what order based on a series of criteria.
In general, we can say that Google's biggest concern is user experience. So, it tries to understand the search intent and filters the results that have the most relevant content for the search and that consider technical factors that favor the experience, such as speed and responsiveness, for example.
All this means that, if your company is found by Google while it is doing this “filter” and is displayed in the search results, the person who will access it has a special interest in your content and, why not, in your products and solutions.
Cool, right? But to do that, you need to know how to appear on the first page of Google – because people don’t usually continue their search on other pages.
How appearing on the first page of Google has become essential for business
How appearing on the first page of Google has become essential for business
Appearing on the first page of Google has become essential for businesses as the search for solutions has become increasingly digital.
Easy access to relevant information – which occurs due to the meticulous work of Google's algorithm to instantly classify the sites that provide the best answers for the context – means that everything the user needs is right there, on the first page.
So much so that 75% of people simply don't go past it, according to a Hubspot survey. In other words, what's not on the first page isn't even seen by many people!
This means that companies that do not appear on the first page of Google when a potential consumer searches for something related to the business are more likely to not be found, not be remembered, and not even be considered as an option for a potential need.