Reimagining Corporate and Regional Interplay

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Keyword: "Sales, Marketing, and Product Integration"
At the beginning of the presentation, survey results were shared showing that effective collaboration between corporations and regions can accelerate sales growth by 19% and increase productivity by 15%. SiriusDecisions CEO Tony Jaros belgium phone number resource went on to compare the relationship between corporations and regions to that of a parent and child, emphasizing that "the common goal of sales, marketing, and products is growth. This is why alignment between the three is so important."



“Growth is the shared goal between sales, marketing and product. Therefore, alignment is the key.”
— Tony Jaros, CEO of SiriusDecisions
2. The B-to-B Buyer's Journey: The Asia-Pacific View
Keyword: "Five myths of the B2B purchasing process"
In this session, we will use actual research to dispel the misunderstandings that arise from five common myths in the B2B purchasing process.

Myth #1: There is only one purchasing process

Myth #2: The B2B buying process is linear