Telemarketing for Educational Services: Best Practices

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When conducting our tests, we measure the percentage of emails successfully delivered to recipients' inboxes, including both primary and supplementary folders like Gmail Promotions. Based on our findings, the average deliverability rate of all providers tested in our most recent test is . See more email deliverability statistics here. Email deliverability differs from email delivery, which is more about tracking the emails that didn’t bounce back, even if they end up in the spam folder.

So as long as your email hops from one venezuela telemarketing list server to the other, it counts as ‘delivered’. This blog post also shows you how to calculate email delivery rates. Given this critical distinction, deliverability is a superior metric for email marketers. It provides useful insight into the likelihood of your emails reaching the intended recipients and making an impact. The Importance of Email Deliverability Email is a crucial tool for communication, marketing, and engagement for companies, individuals, and organizations.

High email deliverability can: Boost engagement opportunities and campaign performance. Strengthen brand reputation, as undeliverable or spam emails can make the sender appear unreliable. Improve resource utilization, especially when working with email providers that charge by the number of emails sent or the subscriber list size. However, calculating email deliverability rates for each marketing campaign poses a significant challenge for marketers. Simply because running tests every single time is cumbersome.