Finally, the LIVE subscription plan is being expanded and renamed Subscriptions.

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The program enables live broadcast creators to build stronger australia email list community relationships and increase revenue through exclusive benefits such as badges, personalized emojis, exclusive content and community communication. Subscriptions will now also be available to non-LIVE creators, initially by invitation only. This will allow more creators to offer exclusive content and benefits to their most loyal fans.

Our take: TikTok’s new initiative ‘Creator Academy’ is an evolution of its previous creator portal, with the primary goal of educating users on how to leverage TikTok’s features and effectively create engaging content.

The Creator Academy offers a variety of resources, including articles, video tutorials, and guides on various aspects of TikTok, such as understanding the mechanics of the platform, creating engaging content, and mastering basic techniques like hooks. TikTok aims to help creators, entertainers, and business professionals stand out on the platform by providing these educational materials.

, TikTok faces unique challenges in educating its users. While the content creation process for platforms like Facebook, Instagram, and X/Twitter is relatively simple, TikTok’s main short video format requires more effort and expertise. As such, TikTok invests a lot of time and effort into making sure users understand how to get the most out of the platform.

While YouTube's content creation process is more complex, it has the advantage of being a mature platform that's nearly 20 years old. TikTok, by comparison, is still relatively new and its user base is still learning. With the launch of Creator Academy, TikTok is taking a proactive approach to helping users overcome learning difficulties and create high-quality content that resonates with the platform’s audience.