UGC can be considered not only images and videos that users publish to participate in an online prize competition, but also all those contents generated on the web not directly by companies but by private individuals. much broader and we speak of User generated content also in the case of blog uk number for whatsapp articles, tweets, posts on Facebook, Instagram, TikTok, podcasts and so on.
The common thread that links all UGC is the fact that they are produced by private individuals to promote a specific company , more or less directly, for free or for a fee. Instagram UGC produced by influencers, for example, even though they are often produced on the promise of a fee or with an exchange of goods, are still considered user-generated content since they promote a given brand within the personal community.