Consumers feel more confident in products when they know that most other people have had positive experiences with them. Ratings and reviews are effective in demonstrating consumers’ experiences with products. But there are a couple of problems with reviews that come from your D2C store:
They are usually not enough to demonstrate social proof.
Consumers don't trust them as much as third-party reviews
Enough e-commerce brands abuse the system that consumers tend to be more wary of the reviews they see on a brand's site, where you have much more control over which ratings are accepted or rejected.
Many brands now use the Ratings & Reviews tool to chile telegram number database showcase their product ratings on well-known retailer sites. Anyone skeptical of brand-controlled reviews will likely find a 4.5-star rating with over 500 reviews on Target.com much more persuasive.
8. Recommend related products
Product recommendations are a staple of e-commerce marketing. When someone is looking at a product, it’s the perfect time to show them products that go well with it, meet similar needs, or are loved by other people who have purchased it.
Most major retailers have this feature for recommending related products, but it’s hard to track whether users are looking at them. If you don’t already have a product recommendation section on your D2C product pages, you should definitely add one. You can also recommend related products through other channels, such as follow-up emails, retargeting ads, or packaging materials.