What is your vision of job automation? Are robots working in place of people the first thing that comes to mind? Or perhaps lines of unemployed people at factory gates?
Until recently, this term scared a lot of people, but today that is not the case. Technology can help a lot to reduce operational processes in companies. And, as a bonus, increase their productivity and revenue.
Work automation and the use of new technologies
In short, automating processes means optimizing methods netherlands whatsapp data through the use of technology. Applications and software are some of these means capable of reducing errors and improving productivity.
With it, routine tasks can be performed more quickly. Therefore, automation should not be seen as an enemy by your employees. It can even help reduce their effort. And, far from eliminating human work or supervision, it is a strategy to multiply the company's resources.
In fact, automation has been with us for some time now. According to Sandra Turchi, a professor at Saint Paul Business School, what we are seeing now is that with some new technologies this tends to accelerate.
“Whether in the customer service or construction sector, we see that automation ends up impacting several sectors, including marketing itself. Today, there is a lot of talk about marketing automation, for example. We have tools that help in several processes. Among them are metrics, content posting, and so on,” he explains.
The automobile industry is a good example of this. Since the creation of the first vehicles in Brazil, back in the 1930s, a lot has changed in the production lines. Nowadays, it is very common to find entire stages being carried out by robots.
Another good example is that of large logistics companies. Many of them rely solely on smart machines to perform tasks from picking the stock from the shelf to shipping. Amazon is here to prove that this works.