Dynamic Feed and Merchant Center in Dynamic Display and App Remarketing Campaigns

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To create dynamic display and app remarketing campaigns in Google Ads, you must use dynamic feeds and the Merchant Center feed . These allow you to show personalized ads to people who have previously visited a website, based on the products or services they have viewed.

Dynamic Feed:
Create a dynamic feed containing all your ceo email list important product information, such as name, image, price, ID, and category. It can be generated automatically from your website's product catalog . Or uploaded manually from a spreadsheet in CSV format.

Merchant Center:
Add the created dynamic feed to the Merchant Center. The latter is a Google platform that allows you to upload product feeds and manage product information and policies.

Once the dynamic feed has been created and validated in the Merchant Center, dynamic product listings can be made on the website and in Google Ads ads. These ads will be automatically updated based on the information in the feed.

It is important to remember that dynamic remarketing campaigns perform better than standard ones because users are shown specific products that they have already viewed and are more relevant to them.

In addition, these campaigns must be constantly optimized to achieve the best possible ROI by adjusting bids and segmenting ads appropriately.