Targeting audiences on YouTube-13

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Pay attention to your competitors’ keywords
YouTube Ads Keyword Targeting allows you to leverage keyword research and place ads on relevant YouTube channels and videos. For best results, pay close attention to the search intent behind costa rica b2b leads each keyword and make sure it aligns with your advertising goals.

For example, when running top-of-funnel ads, target keywords with informational intent. Then use transactional keywords when serving bottom-of-funnel ads.

Targeting audiences on YouTube-14
Please note that not all keywords are suitable for this targeting option. Keywords with low search volume are unlikely to generate many results and may impact ad serving. Check the search volume in YouTube Studio and consider combining multiple low search volume keywords into a single ad group.

To add keywords to your video campaign, navigate to Google Ads' content settings and expand the Keywords panel. Then copy and paste your keyword list. When adding keywords, keep an eye on Google Ads campaign estimates. If the estimates are too small to achieve the results you want, keep expanding your keyword list.