BHAGs vs. Strategic Planning Strategic planning is a systematic approach

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BHAGs vs. Vision Statements
Both vision statements and BHAGs look at the long-term future of your organization, but they differ in their focus:

Vision statements: These are meant to inspire and outline where the organization wants to go. They provide a sense of purpose.
Example: TED's vision statement to "spread ideas"
*Promises: Push the organization to dream big and achieve something that seems almost unattainable Example: A goal like "become the world's leading platform for shared knowledge" would be more in line with a BHAG for TED
For a more detailed approach to creating a visionary framework, check out ClickUp's Vision Board Template document .

Pro Tip: Use a mix of these methodologies to set a bold and correct direction with a BHAG while founder email list tracking progress with tools like KPIs and OKRs.

Here is a table summarizing the differences:

SMART Goals | Strategic Planning | Vision Statements | BHAG Goals | Key Performance Indicators | OKR Objectives | SMART Goals | Vision Statements | BHAG Goals | Key Performance Indicators | OKR Objectives | SMART Goals | Strategic Planning | Vision Statements | SMART Goals Focus | Ambitious, long-term transformation | Short-term quantitative progress | Measurable results towards objectives | Specific, measurable, achievable, relevant, time-bound | Short-term roadmap, step-by-step guidance | Inspire and outline the desired future | | Short-term focus, ambitious, long-term transformation | Short-term quantitative progress | Measurable results towards objectives | Specific, measurable, achievable, relevant, time-bound | Short-term roadmap, step-by-step guidance | Inspire and outline the desired future | Time frame | 10-25 years | Quarterly/Annual | Quarterly/Annual/Monthly | Time-bound (specific time frame) | 3-5 years | Long-term, aspirational | | Scope | Short-term, roadmap, step-by-step guidance | | Inspire and outline the desired future | Scope | Broad, game-changing impact | Specific metrics (e.g., revenue, customer satisfaction) | Measurable results tied to objectives | Specific and focused | Manageable steps toward long-term goals | Overall direction and purpose | Long-term, game-changing objectives | Role: North Star, guiding vision, compass for progress, achieving short-term milestones, clarity and focus on objectives, roadmap to reach them, inspiring and motivating the organization