4) In the past, businesses had two choices when it came to CMS’s, these begging: “Do I go with something that is very powerful but difficult to use?” or “Do I go with something really simple to use but is not flexible and doesn’t scale with my business?”
And we have taken the above into consideration and created a streamlined system for marketers and developers to use and at the same time.
Q: In the past, uploading content and making website ocess and, of course, cost businesses money. With the introduction of CMSs this all changed. How does the HubSpot CMS save businesses time and money when it comes to content creation, web design, and related website requirements?
A: The fact that the CMS is an a saudi arabia email list ll-in-one platform is a huge time saver because you no longer have to find plug-ins and spin up an external server, custom code functionality, set up hosting, etc. In the past, setting up a CMS was like having to go to the store and buy every single lego black from a different store. With HubSpot, you have all the lego blocks right out of the box. It’s a ‘kit’ that also comes with really clear instructions to help you put everything together. And this is saving everyone from marketers to developers an enormous amount of time.
As we discussed previously, the system empowers the marketing team to get their work done. And things that would normally have taken days or weeks to complete can now be completed in minutes.
Many CMSs have hidden costs that trickle in including hosting, security, maintenance, and plug-in updates, etc. In a SaaS CMS, all of this is taken care of, yes you pay for it, but you don’t have to even think about it and all you have to focus on is your business and growing your business.
Q: Is the HubSpot CMS simply a web building tool or does it work alongside other website necessities such as SEO, content management, lead generation, and reporting?
A: We’ve had people tell us that we shouldn't have even called it the CMS Hub and we should have rather gone with “Business Growth Hub” or something along those lines. But at the end of the day, a website is a tool that you should leverage for business growth - and simple content management and web building are only one piece of the puzzle. We feel like a CMS should provide the entire business growth experience from SEO and asset management to conversion optimization and CRM database integration. All the features offered in our CMS can be found here, and this should give you perspective about how the CMS is built for business growth and more.
Another feature to consider is that we bundle in our entire conversational platform in the CMS Hub. This means that you don't just get the CMS, you also get live chats, Facebook messenger, etc which allows for a greater customer experience.
Q: When it comes to building a website and reporting on a website, every user has individual goals and requirements. How does the HubSpot CMS cater to user personalization?
A: As discussed previously, our CMS is a CRM powered CMS designed to create a personalized customer experience - and the CRM data can be brought to bear on the customer experience in a couple of ways:
We use a tool called “Smart Content” that allows you to dynamically change elements or sections of a page around specific content based on individual customer data you have in your CRM. There is also tracking on this tool, which allows you to report on the performance of different content variations that you’re personalizing for the individual.
We have a relatively new feature that can be set up by a developer, allowing them to select any objects within the CRM, and display specific objects to someone on the site. With this, you can begin to become incredibly sophisticated with what you are displaying to an individual. Essentially you know what product or object the visitor is interested in and you can tailor the messages around the “object” they are interested in on your website. This is all done by extending CRM data to the frontend of the site.
We have had the ability to do dynamic content on the site. That is: being able to build a directory, resource library, or locations finder where all the pages within that section are dynamically generated based on both HUB DB or you can now generate those pages from content/objects that live in the CRM. This means you can build hyper-dynamic experiences very quickly and easily.