Sales call tracking is becoming a necessity in the UAE and KSA. With both economies on the rise and business growth in the regions, sales processes need to become more streamlined to keep up with competitors. In fact, Business Bay reports 17, 893 operating companies in Dubai and Saudi Arabia’s economy is projected to grow 2.4% by the end of 2021.
Call tracking is vital for france email list businesses, especially in booming economies. This is because call tracking has the power to improve the entire customer experience, which leads to greater sales. In today’s modern business world, each customer wants to be heard and they are able to use various social media platforms to voice their concerns or thoughts about a business. With this in mind, in order to remain competitive, businesses in the UAE and KSA need to accurately assess the full customer experience in order to grow their business.
Inbound calls are an important part of the customer experience and sales journey, but you can improve the process of call tracking by integrating the tactic alongside your Customer Relationship Management (CRM) platform.
How Sales Call Tracking & CRM Integration Can Help UAE & KSA Sell Better
Call Tracking Meets Customer Relationship Management
By adding call tracking to your CRM, you are able to identify where your new leads have come from, measure their journey and follow up with them once they are sales qualified. A CRM will store all this information in a single place, making it easier for your sales teams and marketing teams to identify where the potential client is within the sales process.
Think about it like this: it usually takes sales teams around 7 - 8 calls before a potential customer decides to make a purchase. By having call tracking and your CRM working together, you are able to identify exactly where the customer is within the buying cycle, create targeted marketing campaigns to nurture their interest and then make a final call once the prospect has become sales qualified.
A CRM is able to store important lead data in a single location while call tracking helps provide greater insight into the customer journey, allowing marketers to refine their tactics and streamline a path toward more sales. A CRM will take the information gathered from call tracking and place it in a database, helping both sales and marketing teams create more effective methods to push potential customers through the sales funnel. Not only will your CRM and Call Tracking work to understand your individual leads in a greater capacity, but a CRM will provide you with accurate reporting and analysis of your calls, providing your teams with even greater insight into their efforts.
Another benefit of merging your CRM and Call Tracking efforts is your teams will be provided with real-time customer insights. This means your entire sales team will be able to view information about individual customers they are talking to, including how they found your business, what pages they looked at on your website and whether or not they have engaged with your business previously. This live customer data will give your sales reps the correct information about specific leads, helping them to tailor conversations and guide the sales process accordingly.