#5: Promote user-generated content

[shaownhasan]

Optimization-Facebook-Advertising Creativity-Advantages+Advertising Settings-Advantages+Creative Catalog-8
When you enable this option for a catalog at the ad level, you can also choose to use product videos automatically generated by Ads Manager. Ads Manager's Advantage Catalog Video tool dominica b2b leads uses product photos from your catalog to create short videos for your feed, requiring no additional input from you.

Optimize the creative advantages of Facebook ads to help catalog testing 9
In some cases, the best ideas may not come from an internal team or an outside agency. Instead, you can rely on influencers, brand ambassadors, or even customers to create user-generated content (UGC) that resonates with your target audience.

To use client-created assets in Facebook or Instagram ads, you can always obtain permission directly. But if you’re working with influencers and brand ambassadors, using Meta’s branded content tools will be easier for your team and just a better approach.

First, whitelist all influencers or ambassadors through your ad partner platform in the Instagram app or Meta Business Suite. For any partner, you can request all relevant UGC to be used in ads, and you can also get permission to promote specific creatives.

At the ad level, enable the Branded content ads option. Select Creator as the primary identity and your brand as the partner identity. Then choose to create a new ad or choose from existing qualified partner content.