As with a short or feature-length film, you need to establish some criteria before you start recording, so let's take a step-by-step look at how to create a spectacular webinar!
Choosing a theme
What will your company's webinar be about? What motivated the creation of a strategy like this, besides the fact that it is currently a high-impact resource? Defining the theme is the beginning of everything, otherwise you will get lost in the planning.
Observe the content generated on the website and las vegas email list analyze, using specific metrics , which ones have the most positive impact on the audience, which ones generate the highest volume of traffic or which ones have resulted in the most questions left on the customer service channel.
Be empathetic and consider how you would like to be approached to talk about a specific topic related to your company. If you know the business well and closely follow the interactions of leads and customers, it will be easier to choose something interesting and relevant.
Make sure the title and call of the webinar are fully consistent with the content that will be covered. When registering, the audience expects to find exactly what the title suggests and needs to leave the webinar with the pleasant feeling that it was worth it.
If it's worth a tip, pay special attention to the main keywords used in a given period by those who visited your company's website. We know in SEO optimization how much KW is responsible for engagement and audience.
Routing
The webinar should last a maximum of one hour and to avoid exceeding this time, the ideal is to structure the script and thus fill the time allocated for the video with authority.
It is essential to define the structure and distribute it in minutes so that it does not become tiring and disorganized. Let's understand this distribution better: