Have we changed enough today?

[asikurrahmanshuvo]

I'm talking about the Coca-Cola commercial with the “perfect family” at Christmas, the fitness model on TV saying that you would buy whatever she sold to have the same “beauty,” cleaning products advertised by submissive women portrayed as dedicated to taking care of children, home, husband, etc.

Check out these ads from 70, 80 years ago.

We will discuss this topic in depth in this article.

People are not the same and do not recognize macedonia consumer mobile number list themselves in advertisements
Try to think of the ads we saw above with today's eyes. These commercials are all about common sense and treating people with different lifestyles, characteristics and genders the same.

But people are different from each other in their traits and desires. And if you think that our marketers and advertisers have evolved a lot, I have some bad news for you.

According to a study by Meta , sexism persists even in 2022:

54% of respondents do not feel represented in advertisements ,
Women are 14 times more likely to appear wearing revealing clothing in these ads;
People with disabilities and members of the LGBTQIAP+ community are almost non-existent among them:
only 1.1% in the first case;
0.3% in the second.
Looking at other media, we see the same problem. According to a report by the World Economic Forum , in the gaming industry — which is now gigantic — alone:

18% of games released in 2020 featured female characters;
4.2% of them had them as protagonists;
less than 3% are of African descent.
In the film industry, according to the same research, the scenario is changing with the arrival of streaming technology.