Managing digital marketing requires staying up to date, following social media trends and emerging innovation tools. According to research by the Regional Center for Studies on the Information Society, 78% of companies in Brazil have a presence on social media.
Users spend, on average, more than four hours a day on these channels. To stand out from the competition, you need to offer relevant content and take advantage of the resources available to increase people's engagement and the reach of your campaigns. Check out more about this in the following post.
See how to identify new marketing and sales opportunities
To take advantage of all the benefits that social media can offer, anyone who works or intends to work with it must know that it is not simply a matter of publishing content and forgetting about it.
It is necessary to create a fan page, a plan and schedule for paraguay whatsapp data posts, monitor and analyze interactions and relationships with the target audience.
Only in this way is it possible to take advantage of the best opportunities that social networks offer.
Invest in more humanized content
Currently, both in interpersonal relationships and on social networks, there is a great call for more humanized connections, in which dialogue is closer and more authentic.
To create content that reflects this search for humanization, there are some tips that can be followed, for example:
choose to use people to illustrate the content;
show your team's day-to-day life;
use videos and live broadcasts to demonstrate spontaneity;
have empathy without worrying about very elaborate productions, because sometimes, the simplest is more welcoming.
Always try to interact with your audience
Social media is a great tool for reaching your audience and establishing a relationship with them. Therefore, it is necessary to have strategies to captivate them.
So, take advantage of the interactions you have with your followers, talking to them personally and trying to surprise them. In fact, check out some tips that can help in this process:
note suggestions, criticisms and compliments that followers make in the comments on your posts;
create content that encourages interaction, such as questions in the captions of your posts;
create polls or ask questions on Instagram or Facebook stories to find out your followers’ opinions and suggestions.
Make adjustments to the planning
While social media offers many interesting benefits, it can also be a source of crisis if not carefully managed. When this happens, it is important that management is prepared to monitor and deal with it.
Therefore, it is essential to follow some tips, such as being polite, accepting and correcting mistakes, identifying the cause of the problem, looking for quick but cautious solutions, and taking discussions in the comments to private. Finally, it is necessary to learn from the crisis to ensure that it does not happen again.
Have good practices and carry out tests
To be successful and take advantage of the business opportunities that social media offers, you need to be aware of market trends and changes. Therefore, it is important to always study and carry out tests to find out what best fits the needs and desires of your audience.
Here are some tips to help you on this journey:
create relevant content that provides solutions to the persona’s pain points;
interact with your audience by responding to comments or liking them;
be truthful and transparent with your followers;
publish and share content from reputable sources.