The product is quite standard, how to promote it?
Posted: Sat Dec 21, 2024 3:37 am
This is the path taken by the world-famous Cirque Du Soleil. By combining a circus performance with a theatre, it offers the entertainment industry a new, unoccupied niche.
Another example is the original Dodo IS system in the Dodo pizzeria. Thanks to it, there is always pizza in the establishment, and the number of write-offs is minimal. The web application monitors the israel email list freshness of dishes and informs when it is time to cook new ones. Here, the shelf life of each pizza is 1 hour. For 45 minutes, one slice costs 69 rubles, and in the next 15 minutes, the price drops to 19 rubles. After the set time has elapsed, the dish is written off.
In this situation, it is not enough for you to simply have loyal customers. You need to work through the extremes to find how you can stand out from the competition. Often, offering the target audience something more than others (say, reduced prices) is quite difficult.
It is better to interest the audience with a good USP, and this will provide the brand with additional advantages and benefits of the product. Sometimes even virality is useful, thanks to which it is easier to maintain consumer loyalty to a particular product.
Another example is the original Dodo IS system in the Dodo pizzeria. Thanks to it, there is always pizza in the establishment, and the number of write-offs is minimal. The web application monitors the israel email list freshness of dishes and informs when it is time to cook new ones. Here, the shelf life of each pizza is 1 hour. For 45 minutes, one slice costs 69 rubles, and in the next 15 minutes, the price drops to 19 rubles. After the set time has elapsed, the dish is written off.
In this situation, it is not enough for you to simply have loyal customers. You need to work through the extremes to find how you can stand out from the competition. Often, offering the target audience something more than others (say, reduced prices) is quite difficult.
It is better to interest the audience with a good USP, and this will provide the brand with additional advantages and benefits of the product. Sometimes even virality is useful, thanks to which it is easier to maintain consumer loyalty to a particular product.