Alexey Muntyan noted that the situation when companies,
Posted: Tue Jan 21, 2025 6:44 am
The founder of Privacy Advocates, Alexey Muntyan, believes that it is unlikely that personal data (PD) can be depersonalized in a way that would be good for everyone. "Limiting scenarios for the use of sets of PD is potentially one of the most interesting and effective ways to enable businesses and the state to use large volumes of depersonalized PD and, on the other hand, ensure the protection of the rights of PD subjects," he said.
having received venezuela whatsapp number database anonymized sets of PDn, can do many different actions with these sets, entails unpredictable consequences. "I understand who the creation of a data exchange is potentially beneficial and interesting for: those who want to trade data and who will use this data to develop services and products. For them, this is certainly an economic benefit," said Alexey Muntyan.
He assumes that the discussion on the formation of a data exchange and depersonalization of PDn will be long and very difficult. "If the state is ready to formally start it, taking into account the history of the bill on depersonalization of PDn, which has been going on for several years, clearly shows that the state and business are trying to pull the blanket over themselves with the actions they have taken. And regarding the subjects of PDn, I am afraid that we will simply act as spectators in this discussion," said Alexey Muntyan.
Victoria Solovieva, CEO of CleverData (part of the LANIT group of companies), noted that the 1DMC Data Exchange, created by CleverData, has been operating since 2016. "Initially, the idea was for employees of companies who want to buy data to be able to obtain it on the exchange themselves. That is, it was supposed to be a platform for exchanging data between suppliers and buyers with virtually no participation on our part. But over time, it became clear that it was difficult for those who wanted to purchase data to select it themselves. So the services moved more into the consulting realm: they contact us with a request for audiences, we help find them and transfer the data, acting as a link between the supplier and the consumer. In addition to the fact that we provide a platform for suppliers and consumers to exchange data, we provide services for selecting an audience and forming custom segments for specific customer requests, it is worth noting that we are seeing a constant demand for audience data," said Victoria Solovieva.
A representative of the LANIT press service reported that the data exchange suppliers are large retailers, air aggregators, fiscal data operators, etc., and the consumers are mainly advertising agencies.
Leading analyst of Mobile Research Group Eldar Murtazin believes that there cannot be one single exchange on the market, because, for example, the analogue of an exchange is data brokers who trade information. He explained that they have a different name, but the essence is the same. "At the moment, there are about a dozen large data brokers. There are country differences: some are friends with others, some are not, there are regional blocks. Accordingly, today one exchange cannot serve different countries, since there is different data regulation in Europe, Asia and other regions," said Eldar Murtazin.
He mentioned that there used to be up to ten large and a hundred medium-sized data brokers. "That's how it will remain. They can be called exchanges, so the state will interfere with the work of data brokers, and, accordingly, exchanges. Somewhere it will be tough, somewhere in a soft mode. Nevertheless, regulation is coming to this area. This regulation is necessary, because information is traded without any restrictions and people do not even think about what can be traded, what cannot," Eldar Murtazin noted.
having received venezuela whatsapp number database anonymized sets of PDn, can do many different actions with these sets, entails unpredictable consequences. "I understand who the creation of a data exchange is potentially beneficial and interesting for: those who want to trade data and who will use this data to develop services and products. For them, this is certainly an economic benefit," said Alexey Muntyan.
He assumes that the discussion on the formation of a data exchange and depersonalization of PDn will be long and very difficult. "If the state is ready to formally start it, taking into account the history of the bill on depersonalization of PDn, which has been going on for several years, clearly shows that the state and business are trying to pull the blanket over themselves with the actions they have taken. And regarding the subjects of PDn, I am afraid that we will simply act as spectators in this discussion," said Alexey Muntyan.
Victoria Solovieva, CEO of CleverData (part of the LANIT group of companies), noted that the 1DMC Data Exchange, created by CleverData, has been operating since 2016. "Initially, the idea was for employees of companies who want to buy data to be able to obtain it on the exchange themselves. That is, it was supposed to be a platform for exchanging data between suppliers and buyers with virtually no participation on our part. But over time, it became clear that it was difficult for those who wanted to purchase data to select it themselves. So the services moved more into the consulting realm: they contact us with a request for audiences, we help find them and transfer the data, acting as a link between the supplier and the consumer. In addition to the fact that we provide a platform for suppliers and consumers to exchange data, we provide services for selecting an audience and forming custom segments for specific customer requests, it is worth noting that we are seeing a constant demand for audience data," said Victoria Solovieva.
A representative of the LANIT press service reported that the data exchange suppliers are large retailers, air aggregators, fiscal data operators, etc., and the consumers are mainly advertising agencies.
Leading analyst of Mobile Research Group Eldar Murtazin believes that there cannot be one single exchange on the market, because, for example, the analogue of an exchange is data brokers who trade information. He explained that they have a different name, but the essence is the same. "At the moment, there are about a dozen large data brokers. There are country differences: some are friends with others, some are not, there are regional blocks. Accordingly, today one exchange cannot serve different countries, since there is different data regulation in Europe, Asia and other regions," said Eldar Murtazin.
He mentioned that there used to be up to ten large and a hundred medium-sized data brokers. "That's how it will remain. They can be called exchanges, so the state will interfere with the work of data brokers, and, accordingly, exchanges. Somewhere it will be tough, somewhere in a soft mode. Nevertheless, regulation is coming to this area. This regulation is necessary, because information is traded without any restrictions and people do not even think about what can be traded, what cannot," Eldar Murtazin noted.