Essential metrics to include in a marketing dashboard
Posted: Tue Jan 21, 2025 7:06 am
The effectiveness of your marketing dashboard depends on the metrics you choose to include. While specific metrics may vary depending on your company’s goals, below are some key areas to consider.
Overall marketing performance
These high-level metrics provide a snapshot of the overall impact of your marketing activities on the business:
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Conversion rate of marketing qualified leads (MQL) to sales qualified leads (SQL)
ROI clearly shows the financial return generated by marketing efforts, while CAC and CLV together australia accountant email list illustrate the long-term value created by customer acquisition strategies.
MQL to SQL conversion rate bridges the gap between marketing and sales teams, highlighting the quality of leads.
Content Marketing Metrics
When monitoring content marketing KPIs to focus on:
Content engagement rates, for example, the average time a reader spends on your blog post page
Lead generation by content type, for example, comparing product registrations via white papers vs. webinars
Attributing content to conversions, for example, tracking how many customers first downloaded your eBook before signing up for a free trial, showing how top-of-funnel content supports conversion pathways
Share of voice in your industry by tracking the percentage of online mentions of your brand compared to competitors to assess your visibility and influence
Analyzing these KPIs helps you refine your content creation and distribution strategies, ensuring that resources are allocated to the most effective content types and channels.
Overall marketing performance
These high-level metrics provide a snapshot of the overall impact of your marketing activities on the business:
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Conversion rate of marketing qualified leads (MQL) to sales qualified leads (SQL)
ROI clearly shows the financial return generated by marketing efforts, while CAC and CLV together australia accountant email list illustrate the long-term value created by customer acquisition strategies.
MQL to SQL conversion rate bridges the gap between marketing and sales teams, highlighting the quality of leads.
Content Marketing Metrics
When monitoring content marketing KPIs to focus on:
Content engagement rates, for example, the average time a reader spends on your blog post page
Lead generation by content type, for example, comparing product registrations via white papers vs. webinars
Attributing content to conversions, for example, tracking how many customers first downloaded your eBook before signing up for a free trial, showing how top-of-funnel content supports conversion pathways
Share of voice in your industry by tracking the percentage of online mentions of your brand compared to competitors to assess your visibility and influence
Analyzing these KPIs helps you refine your content creation and distribution strategies, ensuring that resources are allocated to the most effective content types and channels.