Quinn Shepard and Chloë Grace
Posted: Tue Jan 21, 2025 7:17 am
As you can see relevancy and thinking about searcher intent are both very powerful and important factors in improving results. Focus on High-Performing Keywords How do you know if a keyword is high-performing? This of course depends on your goals and which KPIs or Key Performance Indicators are important to you. For her, click-through rate and conversion rate are two very important metrics that determine the success of her advertising campaign. Knowing this I dug into the historical performance of keywords to see which keywords really stood out.
The broad match keyword "snowsuit rentals" has a CTR canada mobile phone number list Quality Score of more conversions. It’s crazy how this keyword alone truly dominates the account. Performance Keywords So what does this tell me? A couple of things – maybe we want to create an entire ad group around the keyword “snowsuit rentals.” This will allow us to focus on this all-star keyword and get more conversions and business from it. In the new ad group Christie needs some variations of that keyword and creates some ads that are super relevant to that keyword.
So the title would be "Rent a Snow Suit Today" or "Online Snow Suit Rental." Usually once I identify a great keyword I like to use a tiered bidding strategy for that term. Tiered bidding means you bid on the same keyword across all four match types. The more restrictive the match type the more you will want to bid because the quality of the traffic will increase. For example I might bid on "snowsuit rentals" like this Exact$phrase$Modify broad$$ Why bidding highest on exact ROI is usually much higher because you know exactly what the searcher is looking for compared to broad match Broad match, on the other hand, is easier to interpret because it contains close variations.
The broad match keyword "snowsuit rentals" has a CTR canada mobile phone number list Quality Score of more conversions. It’s crazy how this keyword alone truly dominates the account. Performance Keywords So what does this tell me? A couple of things – maybe we want to create an entire ad group around the keyword “snowsuit rentals.” This will allow us to focus on this all-star keyword and get more conversions and business from it. In the new ad group Christie needs some variations of that keyword and creates some ads that are super relevant to that keyword.
So the title would be "Rent a Snow Suit Today" or "Online Snow Suit Rental." Usually once I identify a great keyword I like to use a tiered bidding strategy for that term. Tiered bidding means you bid on the same keyword across all four match types. The more restrictive the match type the more you will want to bid because the quality of the traffic will increase. For example I might bid on "snowsuit rentals" like this Exact$phrase$Modify broad$$ Why bidding highest on exact ROI is usually much higher because you know exactly what the searcher is looking for compared to broad match Broad match, on the other hand, is easier to interpret because it contains close variations.