Influencer activists are friend, not foe
Posted: Tue Jan 21, 2025 8:26 am
Outlining brand safety measures
Even with comprehensive vetting processes and a clear view netherlands b2b leads of your audiences’ top social, political and environmental concerns, there may be additional brand safety protocols you need to follow when working with influencers in today’s climate. For example, are there certain issues that your brand (or your legal team) does not want to align with in any way? Even via influencer partnerships?
If you’re unsure, the best way to find out is by meeting with your legal team and senior leadership. Get clarification on what topics are off the table. From there, build clear brand safety guidelines that outline what’s appropriate and what’s not. For example, you could ask, “Will our brand be endorsing a candidate in this year’s presidential election? Will we be partnering with influencers who do?” It’s better to seek this information out proactively than wait until a crisis is already unfolding.
It’s too soon to tell if influencer activism is here to stay, or if it will dissipate in the next few years—going the way of brand activism. But what is certain is that there is currently an intense consumer demand for influencer-led activism, and it can have serious implications on your brand’s perception.
By partnering with influencers who align with your company’s values, you can strengthen your credibility, foster community and forge deeper audience connections. Carefully selecting the right influencers mitigates the risks of audience backlash, and leads to long-term loyalty and advocacy. Embracing influencer activism thoughtfully is essential for maintaining relevancy and sustainable success.
Even with comprehensive vetting processes and a clear view netherlands b2b leads of your audiences’ top social, political and environmental concerns, there may be additional brand safety protocols you need to follow when working with influencers in today’s climate. For example, are there certain issues that your brand (or your legal team) does not want to align with in any way? Even via influencer partnerships?
If you’re unsure, the best way to find out is by meeting with your legal team and senior leadership. Get clarification on what topics are off the table. From there, build clear brand safety guidelines that outline what’s appropriate and what’s not. For example, you could ask, “Will our brand be endorsing a candidate in this year’s presidential election? Will we be partnering with influencers who do?” It’s better to seek this information out proactively than wait until a crisis is already unfolding.
It’s too soon to tell if influencer activism is here to stay, or if it will dissipate in the next few years—going the way of brand activism. But what is certain is that there is currently an intense consumer demand for influencer-led activism, and it can have serious implications on your brand’s perception.
By partnering with influencers who align with your company’s values, you can strengthen your credibility, foster community and forge deeper audience connections. Carefully selecting the right influencers mitigates the risks of audience backlash, and leads to long-term loyalty and advocacy. Embracing influencer activism thoughtfully is essential for maintaining relevancy and sustainable success.