Softline's goal is international expansion into the markets
Posted: Tue Jan 21, 2025 8:31 am
The provider of solutions and services in the field of digital transformation and information security "Softline" will enter the market of the Republic of Kazakhstan. The company will open a representative office in Almaty. This hub will become a link between Russian IT technologies and Central Asian companies.
of friendly countries. The kuwait whatsapp resource strategy involves the consistent opening of hubs - Softline expertise centers - in different countries of the world. The representative office in Kazakhstan will become the starting point for entering the entire Central Asian market. As reported by the Softline press service, some Russian software and hardware manufacturers are already building interactions with local customers, distributors and integrators. At the same time, many customers from Central Asian companies express their willingness to consider Russian software and hardware as an alternative to Western solutions.
"In general, in 2024 we plan to open hubs in three regions: in Central Asia, the Middle East and Southeast Asia," Alexander Rozhkov, Director of International Business Development for the Softline Group of Companies, told a ComNews correspondent.
Also, the IT distributor Axoft, which is part of the Softline Group, operates in Kazakhstan. In this regard, the company's entry into the Central Asian market may contribute to the consolidation of the group's resources and the expansion of the companies' capabilities.
"Softline is one of the few domestic IT companies that has previously built a business outside of Russia and therefore has extensive accumulated experience in conducting operations in 64 countries around the world. At the same time, the company's main focus was initially on the BRICS countries. Despite the radically changed foreign economic conditions, we are confident that, with systematic work and consolidation of export efforts with vendors, various specialized associations and government agencies, we will be able to ensure the successful promotion of Russian IT technologies to the markets of friendly countries," says Alexander Rozhkov.
of friendly countries. The kuwait whatsapp resource strategy involves the consistent opening of hubs - Softline expertise centers - in different countries of the world. The representative office in Kazakhstan will become the starting point for entering the entire Central Asian market. As reported by the Softline press service, some Russian software and hardware manufacturers are already building interactions with local customers, distributors and integrators. At the same time, many customers from Central Asian companies express their willingness to consider Russian software and hardware as an alternative to Western solutions.
"In general, in 2024 we plan to open hubs in three regions: in Central Asia, the Middle East and Southeast Asia," Alexander Rozhkov, Director of International Business Development for the Softline Group of Companies, told a ComNews correspondent.
Also, the IT distributor Axoft, which is part of the Softline Group, operates in Kazakhstan. In this regard, the company's entry into the Central Asian market may contribute to the consolidation of the group's resources and the expansion of the companies' capabilities.
"Softline is one of the few domestic IT companies that has previously built a business outside of Russia and therefore has extensive accumulated experience in conducting operations in 64 countries around the world. At the same time, the company's main focus was initially on the BRICS countries. Despite the radically changed foreign economic conditions, we are confident that, with systematic work and consolidation of export efforts with vendors, various specialized associations and government agencies, we will be able to ensure the successful promotion of Russian IT technologies to the markets of friendly countries," says Alexander Rozhkov.