You've created a cool post
Posted: Tue Jan 21, 2025 8:40 am
Work with experts
If you are creating content on a topic you are not an expert in, it is best to find one. Sure, you can find a dozen articles on the topic online, study them, and write up the knowledge you gained, but it pales in comparison to an interview with a real expert.
There is a topic of the article - find a professional in this topic and just ask him a few questions. Also, the expert can be indicated as the author or source of information. After that, he can also repost your article on his blog or social networks, which will give you additional coverage.
Repurpose content
Just creating a cool article on an interesting topic may not be enough. There are many users and each of them prefers their own form of content.
Your task is to cover them all.
In this chapter of our guide, we'll talk about repurposing content into different forms and formats. How to turn an article into a podcast or video, turn a post into an infographic, and so on.
So, and are waiting for the audience to come running and start reading it. However, this may not happen because the audience is more interested in watching or listening to this topic than reading.
Or even worse. Just creating a post is not enough. You will only reach a part of the audience that is interested in this topic. You need to wrap it in all possible formats and then the same content will get many times more coverage.
For example, we created a cool guide on gambling data mexico phone number auditing, but we thought that wasn’t enough, so in addition to it, we decided to make a video guide on this topic.
And what did it give us? Reach. We got not only users who search for "Website Audit" in Yandex and Google, but also on YouTube. It can also give traffic from reposts of our video and posting it on social networks. Solid advantages.
This same article can be turned into a podcast topic and infographics. That is, at least four types of content from one topic:
Longread article
Video
Infographics
Podcast
You can even offer all four types of content to the same user on the page, and he will choose which one is more convenient for him. Maybe he will start reading, and then just watch the article in the video version.
Example of infographics in the article
Example of infographics in the article
The main thing here is to take into account the format's features. Even if you create a video from an article, it shouldn't be exactly the same. Video content has its own features that need to be followed. The same goes for a podcast. You can't just take and read out your own article, it won't even be a podcast.
You can build on the information in the article and create new content for a new format based on it - that would be the right approach.
If you are creating content on a topic you are not an expert in, it is best to find one. Sure, you can find a dozen articles on the topic online, study them, and write up the knowledge you gained, but it pales in comparison to an interview with a real expert.
There is a topic of the article - find a professional in this topic and just ask him a few questions. Also, the expert can be indicated as the author or source of information. After that, he can also repost your article on his blog or social networks, which will give you additional coverage.
Repurpose content
Just creating a cool article on an interesting topic may not be enough. There are many users and each of them prefers their own form of content.
Your task is to cover them all.
In this chapter of our guide, we'll talk about repurposing content into different forms and formats. How to turn an article into a podcast or video, turn a post into an infographic, and so on.
So, and are waiting for the audience to come running and start reading it. However, this may not happen because the audience is more interested in watching or listening to this topic than reading.
Or even worse. Just creating a post is not enough. You will only reach a part of the audience that is interested in this topic. You need to wrap it in all possible formats and then the same content will get many times more coverage.
For example, we created a cool guide on gambling data mexico phone number auditing, but we thought that wasn’t enough, so in addition to it, we decided to make a video guide on this topic.
And what did it give us? Reach. We got not only users who search for "Website Audit" in Yandex and Google, but also on YouTube. It can also give traffic from reposts of our video and posting it on social networks. Solid advantages.
This same article can be turned into a podcast topic and infographics. That is, at least four types of content from one topic:
Longread article
Video
Infographics
Podcast
You can even offer all four types of content to the same user on the page, and he will choose which one is more convenient for him. Maybe he will start reading, and then just watch the article in the video version.
Example of infographics in the article
Example of infographics in the article
The main thing here is to take into account the format's features. Even if you create a video from an article, it shouldn't be exactly the same. Video content has its own features that need to be followed. The same goes for a podcast. You can't just take and read out your own article, it won't even be a podcast.
You can build on the information in the article and create new content for a new format based on it - that would be the right approach.