The most popular social media platforms in Europe
Posted: Tue Jan 21, 2025 9:10 am
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3. A recent report found that greece b2b leads 60.9% of EU enterprises used social media in 2023, up from 36.8% in 2015. For example, the Swedish accessory brand CAINTÈ has been using TikTok marketing to fuel their growth.
A TikTok video from Swedish acessory brand CAINTÈ, showing a man in a pool wearing a silver watch.
4. The same report revealed that 29.5% of EU enterprises used only one type of social media, 23.3% used two, and 8.1% reported using three types.
Over the past years, we’ve seen new platforms emerge, causing US consumer usage to splinter across several options. Social media in Europe is following the same path but with a few notable distinctions.
5. 68.7% of UK consumers use Instagram the most, followed by Facebook and TikTok.
6. In the fourth quarter of 2023, Meta reported that about 308 million European consumers used Facebook daily.
7. In the third quarter of 2023, Spain had the most people in Europe using WhatsApp, with around 91% of its online population on the app. Italy and Portugal were close behind, with about 90.3% of their digital users on WhatsApp. Romania was fourth, with over 88% of its internet users on the app.
What does this mean for marketers? Social media messaging apps like WhatsApp are a great differentiator for brands operating in Europe. While many consumers use the platform to connect with family and friends, research shows they’re more than willing to use it to connect with brands as well. Capitalize on this opportunity by developing a WhatsApp for Business strategy. This will allow you to meet your European audience where they are already waiting for you.
3. A recent report found that greece b2b leads 60.9% of EU enterprises used social media in 2023, up from 36.8% in 2015. For example, the Swedish accessory brand CAINTÈ has been using TikTok marketing to fuel their growth.
A TikTok video from Swedish acessory brand CAINTÈ, showing a man in a pool wearing a silver watch.
4. The same report revealed that 29.5% of EU enterprises used only one type of social media, 23.3% used two, and 8.1% reported using three types.
Over the past years, we’ve seen new platforms emerge, causing US consumer usage to splinter across several options. Social media in Europe is following the same path but with a few notable distinctions.
5. 68.7% of UK consumers use Instagram the most, followed by Facebook and TikTok.
6. In the fourth quarter of 2023, Meta reported that about 308 million European consumers used Facebook daily.
7. In the third quarter of 2023, Spain had the most people in Europe using WhatsApp, with around 91% of its online population on the app. Italy and Portugal were close behind, with about 90.3% of their digital users on WhatsApp. Romania was fourth, with over 88% of its internet users on the app.
What does this mean for marketers? Social media messaging apps like WhatsApp are a great differentiator for brands operating in Europe. While many consumers use the platform to connect with family and friends, research shows they’re more than willing to use it to connect with brands as well. Capitalize on this opportunity by developing a WhatsApp for Business strategy. This will allow you to meet your European audience where they are already waiting for you.