So, if the relationship between SEO and Inbound Marketing has always been closely linked, with the new algorithm it is even more important if possible.
SEO and Inbound Marketing, why do they need each other?
These two areas of online marketing have always needed each other, but now this relationship is much more important. SEO is the technique that allows search engines to find and classify web pages in their results. Therefore, its main purpose is to give the greatest possible visibility to websites and for this, content marketing is essential (and we all know that Inbound Marketing does not exist without content marketing). ).
Creating relevant and quality content is what will make your pages rank well in search engines, because if the content pieces are well done, they will be exactly what the target audience needs. This will help you attract users to your website and connect with them . In other words, many conversions.
Now comes the tricky part of the matter: what is considered good content? In theory, it is all those pieces that are original (no copying), useful (they must always provide added value), easy to read (we write for people, not robots) and that generate confidence in the reader (avoid self-promotion).
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Even so, no matter how well we have done it, content often still does not rank among the top rankings, and that is where SEO comes into play. Applying SEO techniques to our content in a natural way will help it to become more relevant to search engines and rank better.
5 SEO guidelines for good content
To optimally implement SEO in our posts, it is essential to follow a series of steps:
Use long tail keywords .
We all dream of positioning ourselves for short keywords, those that a greater number of users are looking for, but realistically this is very difficult to achieve since they are generally very competitive keywords. Therefore, the most appropriate thing is to define long tail keywords to create our content . This will allow us to have more chances of getting a good position in the Google ranking, while at the same time we will better refine the target, since we will reach people with a more specific interest in our services.
Structure the content well
When writing an article, there are a number of guidelines that must always be followed to improve its positioning . These are the main ones.
The title should be around 60 characters and include the main keyword.
Define a meta description of around 150 characters that clearly describes the content of the article and includes the keyword.
Structure the text with H1, H2, H3, etc. tags.
Optimize the URL to make it as clear and concise as possible.
The length of the article should be around 1000-1500 words without having to force the texts to reach this amount.
Videos and images matter too
Until recently, there was a belief that only text helped with business mailing lists poland web positioning, and to a certain extent this is true, since it is what works the fastest. However, videos , infographics and images capture the reader's attention more quickly , so they also become key pieces of a good content marketing and SEO strategy .
So that Google can read and interpret your audiovisual content, it is essential to tell it what is in it. In the case of images, this is done through the ALT tag; while in videos , if they are uploaded to YouTube, you will have to add an attractive title with the keyword, a description that includes the main keyword, outgoing links and tags.
Don't forget the CTAs
All content is written with a purpose, so you must be clear about what yours is and reflect it through CTAs ( Call to action ) that encourage the user to convert. What do you want, for them to download an ebook? Do you want them to subscribe to the newsletter? Do you want them to get in touch with you? Design an attractive CTA and insert it at the end of the article so that when the user finishes reading, they don't immediately leave the website, but continue browsing it and end up leaving their data.
Try to make your content evergreen
If you haven't heard of the evergreen concept , it refers to all valuable content that continues to be relevant to the user over time . This type of content is a goldmine for any website, as it becomes a reference piece that is constantly shared and this improves positioning, while at the same time achieving high ' page authority' for the page, which is also positive for SEO.