Trading in 2025: What We're Still Doing Wrong (and How to Improve)
Posted: Tue Jan 21, 2025 9:24 am
What do you think are the main negotiation mistakes in B2B sales ? Check out this article for the best insights we found to apply in 2025!
Key takeaways from this article
Negotiations should not be seen as zero-sum games. Expanding the scope and seeking collaborative solutions is essential to creating value for the customer .
Value creation transforms negotiations into strategic partnerships. Instead of focusing solely on claiming resources, it seeks lasting and mutually beneficial agreements. This fosters long-term relationships based on trust and cooperation.
Building trust, sharing information dj email list and using emotional intelligence are some effective strategies to overcome barriers in negotiations in 2025, especially in hybrid and economic uncertainty environments.
Keep learning about B2B negotiations with our free e-book: “ Guide to Successful Negotiations ” !
With technological, economic and social changes, negotiation has become more complex and strategic than ever before.
According to author and professor Max H. Bazerman, in an article for the Harvard Business Review , many negotiators still view negotiations as a zero-sum game, in which one side wins and the other loses, limiting the potential to create more beneficial agreements for everyone.
This narrow view ignores opportunities to expand the scope by finding solutions that benefit both parties .
So, below, you will discover how to create value in negotiations , learn about trends in the sector and see how to overcome challenges in 2025. Check it out!
The central focus: creating value in negotiations
The concept of “value creation” in negotiations goes beyond the simple division of available resources between the parties involved.
This is a strategic approach that seeks to expand the possibilities for gain by identifying opportunities that can benefit all participants . Thinking of an analogy, it is as if, instead of dividing a cake and fighting over the slices, you expanded the cake.
This can be achieved through:
Discovery of common interests;
Smart concession exchanges;
Exploration of creative solutions that had not been initially considered.
The result is a more satisfactory and lasting agreement for all involved, promoting long-term relationships based on trust, cooperation and the art of negotiation .
Most common trading mistakes
Despite the benefits that value creation brings to negotiations, many companies make common mistakes when negotiating.
Key takeaways from this article
Negotiations should not be seen as zero-sum games. Expanding the scope and seeking collaborative solutions is essential to creating value for the customer .
Value creation transforms negotiations into strategic partnerships. Instead of focusing solely on claiming resources, it seeks lasting and mutually beneficial agreements. This fosters long-term relationships based on trust and cooperation.
Building trust, sharing information dj email list and using emotional intelligence are some effective strategies to overcome barriers in negotiations in 2025, especially in hybrid and economic uncertainty environments.
Keep learning about B2B negotiations with our free e-book: “ Guide to Successful Negotiations ” !
With technological, economic and social changes, negotiation has become more complex and strategic than ever before.
According to author and professor Max H. Bazerman, in an article for the Harvard Business Review , many negotiators still view negotiations as a zero-sum game, in which one side wins and the other loses, limiting the potential to create more beneficial agreements for everyone.
This narrow view ignores opportunities to expand the scope by finding solutions that benefit both parties .
So, below, you will discover how to create value in negotiations , learn about trends in the sector and see how to overcome challenges in 2025. Check it out!
The central focus: creating value in negotiations
The concept of “value creation” in negotiations goes beyond the simple division of available resources between the parties involved.
This is a strategic approach that seeks to expand the possibilities for gain by identifying opportunities that can benefit all participants . Thinking of an analogy, it is as if, instead of dividing a cake and fighting over the slices, you expanded the cake.
This can be achieved through:
Discovery of common interests;
Smart concession exchanges;
Exploration of creative solutions that had not been initially considered.
The result is a more satisfactory and lasting agreement for all involved, promoting long-term relationships based on trust, cooperation and the art of negotiation .
Most common trading mistakes
Despite the benefits that value creation brings to negotiations, many companies make common mistakes when negotiating.