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What are startups?

Posted: Tue Jan 21, 2025 9:27 am
by monira444
Often, when we think of a startup, famous names like Uber, Twitter and Airbnb come to mind, born in Silicon Valley, the beating heart of the global technology industry. However, it is important to understand that startups are not a recent phenomenon nor are they limited exclusively to the arrival of digitalization . To understand what a startup is, we must take a step back.

Coca-Cola, born a century ago in the laboratory of a small pharmacy, can be considered in all respects a startup that was extremely successful. A startup is a company in its initial phase , committed to challenging the market with a different product, service or business model, which aims to be more profitable or innovative.

Furthermore, it should be noted that when thinking about what a startup is, there is a tendency to imagine an ever-changing, fascinating and potential-filled environment. This is true, but it is also a world in which in 90% of cases good ideas do not turn into concrete economic results .

What is a startup and how does it work?
A startup is therefore a newly created company that seeks to el salvador whatsapp data develop an innovative product or service in a market where competition is already present, but introducing a potentially disruptive novelty. There are also cases of startups capable of creating a new market from scratch, such as social networks.

Startups are typically characterized by a small, highly motivated team working hard to bring their product or service to market as quickly as possible. Let's now look at the characteristics that allow us to precisely define what a startup is and how it works.

Scalability : This capability allows the startup to grow rapidly, reaching a large number of customers in a short time and with limited resources.
Replicability : The startup is able to replicate validated processes on a small scale so that they can be applied on a large scale.
Intrinsic innovation : Innovation is the soul of the startup, as it seeks to propose solutions for processes or products that do not yet exist on the market.
Temporary character : The startup represents the initial and transitional phase of a company's life cycle, characterized by rapid growth and development.
Startups are often more open to new ideas and more flexible in adapting to market changes than large companies. Sometimes they can be financed by external investors, such as business angels or venture capitalists, but almost always, at the beginning, they depend on the resources of their founders. For this reason, it is important that anyone who wants to found a startup, in addition to having good and innovative ideas, also has solid economic studies, which can be acquired, for example, with a Degree in Business Administration or, better yet, with a Master's in Finance .