TikTok on the “Gardens of Time” clock
Posted: Wed Jan 22, 2025 3:31 am
An Instagram carousel created by an antigua and barbuda b2b leads attendee of the NFL Draft that mentions the Rocket Mortgage partnership
Rocket Mortgage’s sponsorship paid off, proving to be an effective strategy for increasing brand visibility. According to Sprout Social Listening data from April 26 to April 28, 2024, the brand and event were mentioned together more than 250,000 times on X, and those posts received 1.7 million engagements.
The play: Event sponsorships can offer extensive reach, but they should still align with your brand values. Rocket Mortgage artfully created a throughline to the NFL Draft by amplifying their shared mission: to make dreams come true. Tying in their nonprofit partner took the affinity to the next level. While the three brands may not seem obviously connected, Rocket Mortgage wove their stories together in a sentimental way that delighted audiences.
The brand’s partnerships with athletes and influencers humanized the campaign on social, and created momentum before, during and after the draft.
On the first Monday in May, TikTok sponsored the biggest night in fashion, The Met Gala. As they explained in the press release announcing the sponsorship, the social network sees art, fashion and education as integral parts of its DNA.
In the days leading up to and following the legendary night, TikTok created a Meta Gala portal on their app. From the portal, users can vote on their favorite looks from years past and best dressed of 2024, try the official #MetGala creator effect and explore relevant content.
Rocket Mortgage’s sponsorship paid off, proving to be an effective strategy for increasing brand visibility. According to Sprout Social Listening data from April 26 to April 28, 2024, the brand and event were mentioned together more than 250,000 times on X, and those posts received 1.7 million engagements.
The play: Event sponsorships can offer extensive reach, but they should still align with your brand values. Rocket Mortgage artfully created a throughline to the NFL Draft by amplifying their shared mission: to make dreams come true. Tying in their nonprofit partner took the affinity to the next level. While the three brands may not seem obviously connected, Rocket Mortgage wove their stories together in a sentimental way that delighted audiences.
The brand’s partnerships with athletes and influencers humanized the campaign on social, and created momentum before, during and after the draft.
On the first Monday in May, TikTok sponsored the biggest night in fashion, The Met Gala. As they explained in the press release announcing the sponsorship, the social network sees art, fashion and education as integral parts of its DNA.
In the days leading up to and following the legendary night, TikTok created a Meta Gala portal on their app. From the portal, users can vote on their favorite looks from years past and best dressed of 2024, try the official #MetGala creator effect and explore relevant content.