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Bounce Rate and Exit Rate

Posted: Sat Dec 21, 2024 4:22 am
Bounce rate is the percentage of site visits where a visitor leaves without viewing a second page. These are also called single-page sessions. It is often used as a measure of a website's overall engagement.

How to Calculate Bounce Rate?
Bounce rate is calculated by dividing the total armenia phone number library number of visits to a page by the total number of sessions to a website. For example, let's say a website's homepage receives 1,000 visitors in a month. Of those visitors, 500 leave the site after viewing the homepage without moving on to any other page. In that case, the homepage bounce rate would be 50%.

Bounce Rate

Bounce rate and exit rate are both used as proxies for website engagement, but there are subtle differences between the two. Bounce rate measures the number of users who enter a website and exit without visiting any other pages on the website. Exit rate measures the number of users who exit a website from a specific page. The
key difference between the two is that exit rate measures the percentage of visitors who exit from a specific page. However, it says nothing about whether or not that was the only page the user visited. Therefore, every bounce is an exit, but not all exits are bounces.

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Using the example I gave earlier, let's say 100 people come to the homepage and 50 of them leave without visiting any other page. In this case, the homepage bounce rate would be 50%. However, the homepage could receive 400 more page views in the same time frame. If only 100 of them leave the site from the homepage, then the exit rate would be 25%.

How to Reduce Bounce Rate?
To reduce bounce rate, you first need to review your web analytics so you can see where changes are most needed.