8. Share different visual content formats
Posted: Wed Jan 22, 2025 5:12 am
7. Post videos
Video is one of the most engaging content types on azerbaijan b2b leads social media, including on LinkedIn. Leverage the power of video to stand out and show your brand’s personality.
Create short-form or long-form videos, such as product tutorials, testimonials or behind-the-scenes glimpses into your company culture. Here’s Mailchimp sharing its community service activities with a LinkedIn video.
An example of a video by Mailchimp on LinkedIn about the company's community service activities.
Image source
Make sure you optimize your videos for mobile and add subtitles as most people scrolling through their feeds might not have sound on.
Don’t just stick to text posts or share video after video. Mix it up by using a variety of different formats, especially visuals. For example, you can share charts, infographics and case study cover images when promoting your content on LinkedIn.
Using different visual formats helps your posts stand out in the feed and makes your brand seem more interesting and less monotonous.
At Sprout, we like to switch things up regularly. Here’s how we picked out a statistic from our industry trends report and shared it as an image on LinkedIn. We also provided context and a link to download the full resource in the caption.
An example of a visual statistic post on LinkedIn by Sprout Social.
Image source
Video is one of the most engaging content types on azerbaijan b2b leads social media, including on LinkedIn. Leverage the power of video to stand out and show your brand’s personality.
Create short-form or long-form videos, such as product tutorials, testimonials or behind-the-scenes glimpses into your company culture. Here’s Mailchimp sharing its community service activities with a LinkedIn video.
An example of a video by Mailchimp on LinkedIn about the company's community service activities.
Image source
Make sure you optimize your videos for mobile and add subtitles as most people scrolling through their feeds might not have sound on.
Don’t just stick to text posts or share video after video. Mix it up by using a variety of different formats, especially visuals. For example, you can share charts, infographics and case study cover images when promoting your content on LinkedIn.
Using different visual formats helps your posts stand out in the feed and makes your brand seem more interesting and less monotonous.
At Sprout, we like to switch things up regularly. Here’s how we picked out a statistic from our industry trends report and shared it as an image on LinkedIn. We also provided context and a link to download the full resource in the caption.
An example of a visual statistic post on LinkedIn by Sprout Social.
Image source