Customer Data Platform
Posted: Wed Jan 22, 2025 5:35 am
It can be linked to various tools such as MA tools and BI tools.
CDPs can be linked to other systems, such as marketing automation (MA) tools and business intelligence (BI) tools. This allows for more advanced analysis and marketing automation based on the data collected in the CDP.
What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
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What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
MA (Marketing Automation) is a tool that automates and streamlines marketing activities. It supports each marketing process, from generating potential customers to nurturing them and extracting hot leads. In recent years, it has also attracted attention as part of DX (Digital Transformation) and has become widespread. ...
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What is BI (Business Intelligence)? Explaining the functions of tools and the benefits of introducing them
Business intelligence tools (BI tools) improve the efficiency of data analysis that many companies face and support data analysis. We will introduce the overview of BI tools, how to use them, their benefits, and what to consider when choosing them.
For example, by linking with MA tools, you can use data from CDP to automatically send emails and push notifications to specific customers. Also, by linking with BI tools, you can measure the performance of the entire company and make more accurate decisions. In this way, CDPs can also link with external tools, forming a powerful foundation for maximizing the use of data across the entire company.
CDP use cases
We will introduce some examples of how we helped a client dominican republic whatsapp number database company build a CDP utilization infrastructure and support policies based on that infrastructure.
[Sports Association] Support for building infrastructure and implementing measures to utilize fan data to maximize ticket sales
Case study of building a platform for utilizing fan data to maximize ticket sales and supporting policy implementation
※Click to enlarge image
This is an example of how a sports association integrated various fan data they held into a CDP to understand their customers and optimize their marketing.
Build a CDP and integrate fan data (CRM data, purchase data, website browsing data, etc.) accumulated in various systems
Analyze fans' purchasing trends and interests from data accumulated in CDP. Link to BI tools and share with the entire company.
Link fan analysis and other data to MA tools to optimize email marketing operations
1. Data collection and integration
First, we collected fan data stored in multiple systems of the sports association and integrated it into the CDP. This data is usually stored in different systems and databases and is not integrated. CDP centrally collected the dispersed data and built a database based on fan behavior and preferences.
CDPs can be linked to other systems, such as marketing automation (MA) tools and business intelligence (BI) tools. This allows for more advanced analysis and marketing automation based on the data collected in the CDP.
What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
2024.07.16
What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
MA (Marketing Automation) is a tool that automates and streamlines marketing activities. It supports each marketing process, from generating potential customers to nurturing them and extracting hot leads. In recent years, it has also attracted attention as part of DX (Digital Transformation) and has become widespread. ...
What is BI (Business Intelligence)? Explaining the functions of tools and the benefits of introducing them
2024.10.08
What is BI (Business Intelligence)? Explaining the functions of tools and the benefits of introducing them
Business intelligence tools (BI tools) improve the efficiency of data analysis that many companies face and support data analysis. We will introduce the overview of BI tools, how to use them, their benefits, and what to consider when choosing them.
For example, by linking with MA tools, you can use data from CDP to automatically send emails and push notifications to specific customers. Also, by linking with BI tools, you can measure the performance of the entire company and make more accurate decisions. In this way, CDPs can also link with external tools, forming a powerful foundation for maximizing the use of data across the entire company.
CDP use cases
We will introduce some examples of how we helped a client dominican republic whatsapp number database company build a CDP utilization infrastructure and support policies based on that infrastructure.
[Sports Association] Support for building infrastructure and implementing measures to utilize fan data to maximize ticket sales
Case study of building a platform for utilizing fan data to maximize ticket sales and supporting policy implementation
※Click to enlarge image
This is an example of how a sports association integrated various fan data they held into a CDP to understand their customers and optimize their marketing.
Build a CDP and integrate fan data (CRM data, purchase data, website browsing data, etc.) accumulated in various systems
Analyze fans' purchasing trends and interests from data accumulated in CDP. Link to BI tools and share with the entire company.
Link fan analysis and other data to MA tools to optimize email marketing operations
1. Data collection and integration
First, we collected fan data stored in multiple systems of the sports association and integrated it into the CDP. This data is usually stored in different systems and databases and is not integrated. CDP centrally collected the dispersed data and built a database based on fan behavior and preferences.