Which method to choose?
Posted: Wed Jan 22, 2025 5:53 am
— for those who looked at the wardrobes — others;
— for those who left a request — others.
If you set up retargeting as a separate campaign or group within a campaign, you can disable autotargeting. In this case, in the ad group settings, there should be no other conditions except for retargeting, such as interests and habits. If you add interests and habits, autotargeting will work under the hood, even when you turn off the slider.
Excluding autotargeting will allow you to show ads, for example, only to your customer base. No one else will see them.
Svetlana Kazantseva
director of the agency "Promo Expert"
Autotargeting is an ad serving technology where the system analyzes the ad title, landing page and finds new users to show the ad to. Usually, the YAN has the most impressions and clicks by autotargeting.
Autotargeting slider in ad group settings in Yandex Direct
Method 3. Setting up retargeting within an ad group
Add retargeting conditions to an existing ad group to other display conditions. This will expand the campaign's reach. For example, if you set up a campaign with payment for conversions and got a narrow reach - the ads are almost not displayed, no one sees them.
Add all possible types of targeting to the campaign: interests, keys, retargeting, etc. The system will have more opportunities to find those who will convert. Ads will be seen by everyone who meets a certain display condition: retargeting, keys, or other.
Important
If you add retargeting conditions within an ad group, make bc data india phone number universal. That is, you will not be able to show a separate ad specifically for retargeting users. The texts will be common for the entire ad group.
All 3 methods are possible. The choice depends on the advertising objectives and the advertising message. For example, if you want to show discount ads to regular customers, create a separate group or campaign for them.
Check the settings of your advertising campaigns in Yandex Direct using the checklist. The checklist is available to subscribers of our Telegram channel. After subscribing to the channel, the bot will give you access to the checklist .
How to set up retargeting in VK advertising?
In the VK advertising account, you can set up retargeting in 5 options:
Pixel Retargeting
— for those who left a request — others.
If you set up retargeting as a separate campaign or group within a campaign, you can disable autotargeting. In this case, in the ad group settings, there should be no other conditions except for retargeting, such as interests and habits. If you add interests and habits, autotargeting will work under the hood, even when you turn off the slider.
Excluding autotargeting will allow you to show ads, for example, only to your customer base. No one else will see them.
Svetlana Kazantseva
director of the agency "Promo Expert"
Autotargeting is an ad serving technology where the system analyzes the ad title, landing page and finds new users to show the ad to. Usually, the YAN has the most impressions and clicks by autotargeting.
Autotargeting slider in ad group settings in Yandex Direct
Method 3. Setting up retargeting within an ad group
Add retargeting conditions to an existing ad group to other display conditions. This will expand the campaign's reach. For example, if you set up a campaign with payment for conversions and got a narrow reach - the ads are almost not displayed, no one sees them.
Add all possible types of targeting to the campaign: interests, keys, retargeting, etc. The system will have more opportunities to find those who will convert. Ads will be seen by everyone who meets a certain display condition: retargeting, keys, or other.
Important
If you add retargeting conditions within an ad group, make bc data india phone number universal. That is, you will not be able to show a separate ad specifically for retargeting users. The texts will be common for the entire ad group.
All 3 methods are possible. The choice depends on the advertising objectives and the advertising message. For example, if you want to show discount ads to regular customers, create a separate group or campaign for them.
Check the settings of your advertising campaigns in Yandex Direct using the checklist. The checklist is available to subscribers of our Telegram channel. After subscribing to the channel, the bot will give you access to the checklist .
How to set up retargeting in VK advertising?
In the VK advertising account, you can set up retargeting in 5 options:
Pixel Retargeting