1. YouTube has 2.49 billion monthly active users
Posted: Wed Jan 22, 2025 6:02 am
YouTube usage statistics
Understanding how people use YouTube will help you assess whether bulgaria business email list it’s a worthy investment. Things like how many people use the platform and how much time they spend can give you an idea of its standing among social media users.
According to the Digital 2024 Global Overview Report, YouTube’s potential ad reach totals 2.49 billion users. That’s half of the 5.04 billion social media users worldwide, making it the second most used social platform. This speaks volumes about the platform’s popularity among social media users.
2. YouTube now has 100 million paying subscribers
An increasing number of people are paying for the platform’s Music and Premium services. Based on the latest YouTube user stats, there are now 100 million paying subscribers on the platform.
bar chart showing the growth of youtube paying subscribers
3. People spend 48.7 minutes on YouTube each day
With a daily time spent of 48.7 minutes, people are spending more time watching YouTube videos in 2024. This indicates a growth in YouTube engagement, making the platform ideal for engaging your target audience.
4. Viewers watch 1 billion hours of YouTube videos per day on their TVs
On that same note, internal YouTube data shows that YouTube viewers are watching an average of 1 billion hours of content each day on their TVs. So there’s a need to focus on creating high-resolution videos suitable for TV viewing.
Understanding how people use YouTube will help you assess whether bulgaria business email list it’s a worthy investment. Things like how many people use the platform and how much time they spend can give you an idea of its standing among social media users.
According to the Digital 2024 Global Overview Report, YouTube’s potential ad reach totals 2.49 billion users. That’s half of the 5.04 billion social media users worldwide, making it the second most used social platform. This speaks volumes about the platform’s popularity among social media users.
2. YouTube now has 100 million paying subscribers
An increasing number of people are paying for the platform’s Music and Premium services. Based on the latest YouTube user stats, there are now 100 million paying subscribers on the platform.
bar chart showing the growth of youtube paying subscribers
3. People spend 48.7 minutes on YouTube each day
With a daily time spent of 48.7 minutes, people are spending more time watching YouTube videos in 2024. This indicates a growth in YouTube engagement, making the platform ideal for engaging your target audience.
4. Viewers watch 1 billion hours of YouTube videos per day on their TVs
On that same note, internal YouTube data shows that YouTube viewers are watching an average of 1 billion hours of content each day on their TVs. So there’s a need to focus on creating high-resolution videos suitable for TV viewing.