Are Work-From-Home Programs The Key To Employer Branding?
Posted: Wed Jan 22, 2025 6:26 am
If there is a greater way to sell a candidate on a job then telling them "Oh yeah, and you get to work from home!", then I've yet to find it. There's a reason 43% of the workforce consists of workers who spend time working remotely.
Think about how much stress you could omit if you could skip your morning commute, even for just a few times a week. Now consider how much more productive your team could be with a few extra hours in the week. As work-from-home employees are better equipped to avoid common office distractions you can expect teams to be more productive than those working in the office. Work-from-home benefits don't have to be a one-way street, employers can enjoy their own set of benefits as well.
"LinkedIn's Winning Talent research shows that a poor employer brand or reputation iran phone number resource does not just make it harder to find the best staff, but also impacts a company's bottom line. In addition to simply attracting better employees, a strong employer brand helps employee retention and engagement, so the true value is greater than the data suggests."
Chris Brown, Director of LinkedIn Talent Solutions
Consider these benefits that a remote work program can do for your employer brand.
Opening the Talent Pool
In a candidate-driven market, as we're experiencing now, growing companies can't wait 30, 60, 90 days to find their ideal candidate in their specific region. The biggest benefit of remote work programs to employers is opening up the talent pool gaining the ability to hire talent from all over the country. 51% of those surveyed by CareerBuilder reported that remote work programs help attract candidates to the company. It can be difficult for employers to hire remote workers if they haven't done it before, to hire employees who will work-from-home you're going to need an experiencing partner that has navigated those waters before.
Think about how much stress you could omit if you could skip your morning commute, even for just a few times a week. Now consider how much more productive your team could be with a few extra hours in the week. As work-from-home employees are better equipped to avoid common office distractions you can expect teams to be more productive than those working in the office. Work-from-home benefits don't have to be a one-way street, employers can enjoy their own set of benefits as well.
"LinkedIn's Winning Talent research shows that a poor employer brand or reputation iran phone number resource does not just make it harder to find the best staff, but also impacts a company's bottom line. In addition to simply attracting better employees, a strong employer brand helps employee retention and engagement, so the true value is greater than the data suggests."
Chris Brown, Director of LinkedIn Talent Solutions
Consider these benefits that a remote work program can do for your employer brand.
Opening the Talent Pool
In a candidate-driven market, as we're experiencing now, growing companies can't wait 30, 60, 90 days to find their ideal candidate in their specific region. The biggest benefit of remote work programs to employers is opening up the talent pool gaining the ability to hire talent from all over the country. 51% of those surveyed by CareerBuilder reported that remote work programs help attract candidates to the company. It can be difficult for employers to hire remote workers if they haven't done it before, to hire employees who will work-from-home you're going to need an experiencing partner that has navigated those waters before.