Transforms the Customer Experience
Posted: Wed Jan 22, 2025 6:32 am
A Harvard Business Review study found that companies that respond to an online inquiry within an hour are 7 times more likely to initiate a conversation with a decision-making customer than those that call after an hour. And those odds drop significantly after 24 hours, where the opportunity to engage with the right person drops 60 times.
In conclusion, companies are investing a lot in digital marketing, advertising, branding and sales team training, but much of this money is wasted if they ignore what customers really want.
What customers want is simple: immediate macedonia telegram number database answers and personalized service.
How Conversational Marketing
You probably already know that today's customers are very smart and educated and have a lot of access to information. Most of them know what they want and where they can get it.
Conversational marketing puts customers in control of the sales process and gives them what they want at the right time. As a result, customers process this process faster and are happier with the outcome.
The structure of the conversational marketing model is configured as follows:
Interact
Given how quickly online contact becomes indifferent, it makes sense to respond to all customer conversations “at the speed of the internet.” This means using tools like WhatsApp, SMS, live chat, chatbots, and other instant messaging platforms.
In conclusion, companies are investing a lot in digital marketing, advertising, branding and sales team training, but much of this money is wasted if they ignore what customers really want.
What customers want is simple: immediate macedonia telegram number database answers and personalized service.
How Conversational Marketing
You probably already know that today's customers are very smart and educated and have a lot of access to information. Most of them know what they want and where they can get it.
Conversational marketing puts customers in control of the sales process and gives them what they want at the right time. As a result, customers process this process faster and are happier with the outcome.
The structure of the conversational marketing model is configured as follows:
Interact
Given how quickly online contact becomes indifferent, it makes sense to respond to all customer conversations “at the speed of the internet.” This means using tools like WhatsApp, SMS, live chat, chatbots, and other instant messaging platforms.