Another trend in website promotion
Posted: Wed Jan 22, 2025 7:08 am
3. User-Generated Content + Content Seeding Stimulation
in 2023 is user-generated content. UGC is original content that is created by ordinary users when they express their opinion about a product or service.
Just as artists and poets create paintings and poems, so do Internet users create content. We need to manage the flow of this content and encourage users to share it.
Portraits, poetry, music will turn into UGC content for business on the Internet
UGC examples:
reviews on the website, in social networks, on forums, on review sites
reviews in mapping services Yandex Maps, Google Maps, 2GIS, ZOON
video reviews and photo reviews, challenges in TikTok
any comments on social networks and other platforms
questions and answers on any platform
By stimulating the generation of employment phone number data content, businesses receive free advertising, or, as they used to call it, “word of mouth.”
- Evgeny Letov
As with omnichannel, UGC helps to get higher positions in organic SEO and higher conversions in contextual advertising:
Reviews, comments, overviews and customer challenges contain information about a product or service. If the promoted page has a block with product reviews, then this block most likely additionally cites keywords. And this can improve the site's position and, as a result, traffic
Exchange of reviews between customers and the company, discussion of the company's products between customers increases customer trust. This improves behavioral factors on the site, increases the number of shares, likes and comments
Search engines see that there is traffic from social networks. And this gives a plus when ranking a site
in 2023 is user-generated content. UGC is original content that is created by ordinary users when they express their opinion about a product or service.
Just as artists and poets create paintings and poems, so do Internet users create content. We need to manage the flow of this content and encourage users to share it.
Portraits, poetry, music will turn into UGC content for business on the Internet
UGC examples:
reviews on the website, in social networks, on forums, on review sites
reviews in mapping services Yandex Maps, Google Maps, 2GIS, ZOON
video reviews and photo reviews, challenges in TikTok
any comments on social networks and other platforms
questions and answers on any platform
By stimulating the generation of employment phone number data content, businesses receive free advertising, or, as they used to call it, “word of mouth.”
- Evgeny Letov
As with omnichannel, UGC helps to get higher positions in organic SEO and higher conversions in contextual advertising:
Reviews, comments, overviews and customer challenges contain information about a product or service. If the promoted page has a block with product reviews, then this block most likely additionally cites keywords. And this can improve the site's position and, as a result, traffic
Exchange of reviews between customers and the company, discussion of the company's products between customers increases customer trust. This improves behavioral factors on the site, increases the number of shares, likes and comments
Search engines see that there is traffic from social networks. And this gives a plus when ranking a site