Here are three leading brands that use nostalgia marketing:
Posted: Wed Jan 22, 2025 8:19 am
Nostalgia marketing examples from leading brands
1. Oh Polly
Oh Polly collaborated with Bratz to release a canada b2b leads doll-inspired festival collection. Oh Polly is a UK-based retail brand with a social-first business model focused on Instagram and Facebook. They’re known for providing trendy, quality clothing items globally, so collaborating with our favorite 2000s girls with a passion for fashion is a natural fit, especially with the emergence of Y2K fashion.
An Instagram post from Bratz and OhPolly announcing their clothing collaboration is live.
As a part of their social campaign, they encouraged customers to sign up for an exclusive waitlist, using iconic Bratz imagery like the lip phone on Instagram Stories and Reels.
Oh Polly's Instagram highlight for their collaboration with Bratz. The iconic Bratz lips appears on screen with a link to sign up for Bratz x Oh Polly's official waitlist.
2. Bobby Jack
Bobby Jack leverages their early 2000s popularity to connect with younger Millennials and Gen Z. Along with new items, the apparel brand offers a vintage Y2K collection.
Between their affiliate marketing program and strong user-generated content strategy, Bobby Jack offers a masterclass in using nostalgia marketing. Their brand voice maintains the sassy, sarcastic humor Bobby Jack is known for, while still feeling modern and effortless.
1. Oh Polly
Oh Polly collaborated with Bratz to release a canada b2b leads doll-inspired festival collection. Oh Polly is a UK-based retail brand with a social-first business model focused on Instagram and Facebook. They’re known for providing trendy, quality clothing items globally, so collaborating with our favorite 2000s girls with a passion for fashion is a natural fit, especially with the emergence of Y2K fashion.
An Instagram post from Bratz and OhPolly announcing their clothing collaboration is live.
As a part of their social campaign, they encouraged customers to sign up for an exclusive waitlist, using iconic Bratz imagery like the lip phone on Instagram Stories and Reels.
Oh Polly's Instagram highlight for their collaboration with Bratz. The iconic Bratz lips appears on screen with a link to sign up for Bratz x Oh Polly's official waitlist.
2. Bobby Jack
Bobby Jack leverages their early 2000s popularity to connect with younger Millennials and Gen Z. Along with new items, the apparel brand offers a vintage Y2K collection.
Between their affiliate marketing program and strong user-generated content strategy, Bobby Jack offers a masterclass in using nostalgia marketing. Their brand voice maintains the sassy, sarcastic humor Bobby Jack is known for, while still feeling modern and effortless.