Advanced course of the Chief Editor .

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If you write lively and interestingly, clients will come back to you. Writing style can be trained. To do this, read the books:

Joseph Sugarman " The Art of Writing Advertising Messages ".
William Zinsser " How to Write Well ".
Step 3: Go to Infinity with InfoStyle
Once you've taken the first two steps and have already gotten the hang of it, sign up for Maxim Ilyakhov's courses:

Basic course for Chief Editor: mailing list and all issues at once .
First, you will learn to remove “water”, bureaucratic jargon and cliches from texts, and then you will speak “human” language.

Our colleague Nikita Khismatov is taking an advanced course. Here's how he completed one task of translating into human language (lesson "Featureism"):
screen-glavred-hometask-blogOn Louboutins
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Evgeniy Letov
Thanks to the efforts of the Leningrad group, the student phone number data for "Louboutins" (shoes of the French brand Loubutin) has grown at least threefold . The inventor of this fashionable footwear, Christian Louboutin, has certainly become an admirer of Sergei Shnurov's work.

Watch the video "Exhibit" and develop culturally:


We recommend reading


The advanced course is paid. The most expensive "package" costs 4500 rubles. There Ilyakhov himself and Lyuda Sarycheva check homework and tell you how to improve your text.

Our advice
The main thing is practice. Write! Gradually, quantity turns into quality.
Make it harder for yourself. If you write SEO texts, write an article for a popular magazine - for people, not robots.
Read books by different authors and compare styles. How is Nabokov different from Bunin? Dovlatov from Erofeev? Try to reproduce your own style.