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Posted: Wed Jan 22, 2025 9:31 am
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How to create KPIs and benchmarks for a social media campaign
Two of the most important parts of a social media campaign are setting the appropriate social media goals and measuring performance. This is crucial if you want to create stronger campaigns in the future, quantify ROI and business results and report to stakeholders.
Here are a few tips that will help you set KPIs and benchmarks for your social media marketing campaigns.
Identify the “why” behind your campaign
Knowing the key outcomes that matter most to you will help identify and inform your KPIs. If your goal is awareness, then impressions, reach, share of voice and video views will be key for you.
If your goal is to drive sales and website traffic, then leads, clicks, trials, downloads, conversions and website traffic will be key. And many of these are easy to track in Google Analytics by using UTMs.
If your goal is a better brand perception, tracking sentiment will be crucial.
Pro tip: There are three engagement metrics that are universal among the major social networks:
Instagram campaigns failing? Learn from belgium b2b leads these highly-successful brands
9 tips for designing TikTok campaigns (plus examples)
The essential guide to YouTube ad campaigns
How to create KPIs and benchmarks for a social media campaign
Two of the most important parts of a social media campaign are setting the appropriate social media goals and measuring performance. This is crucial if you want to create stronger campaigns in the future, quantify ROI and business results and report to stakeholders.
Here are a few tips that will help you set KPIs and benchmarks for your social media marketing campaigns.
Identify the “why” behind your campaign
Knowing the key outcomes that matter most to you will help identify and inform your KPIs. If your goal is awareness, then impressions, reach, share of voice and video views will be key for you.
If your goal is to drive sales and website traffic, then leads, clicks, trials, downloads, conversions and website traffic will be key. And many of these are easy to track in Google Analytics by using UTMs.
If your goal is a better brand perception, tracking sentiment will be crucial.
Pro tip: There are three engagement metrics that are universal among the major social networks: