How to Succeed at a Product Launch with This Checklist
Posted: Wed Jan 22, 2025 9:49 am
According to Clayton Christensen, a professor at Harvard Business School, nearly 30,000 new products are launched each year, but 95% of them fail .
Because?
Because product launches are more than just marketing – they are high-stakes events. A poorly executed launch can result in wasted investment and damage to a brand’s reputation.
Take Google Glass for example. Launched with much fanfare in 2014, Google Glass was expected to revolutionize the augmented reality and wearables market. However, it flopped and reportedly cost the company billions . Pending the product itself, a well-planned product launch can be just as crucial to your productivity.
With the right plan and tools, you can avoid common mistakes and improve your chances of a successful attempt. Our comprehensive product launch checklist will guide you through all the critical phases, from pre-launch preparation to post-launch analysis.
What is a product launch?
Product launch is the process of introducing a new product into the market. It involves strategic planning, coordination, and execution to ensure that the product meets consumer needs and stands out in a competitive environment.
A successful launch attempt helps position the product and increases brand awareness. It also boosts initial sales and lays the foundation for long-term company growth and customer loyalty.
Take Cradlewise for example. Its AI-powered smart crib automatically rocks babies to sleep, monitors their sleep patterns, and solves an obvious problem for sleep-deprived parents.
Cradlewise offered a compelling solution that resonated deeply with its target audience. This strategic vp purchasing officer email lists alignment of product development with market needs and TIME Magazine's timely media coverage helped Cradlewise gain credibility and quickly establish a presence in its product launch.
Phases of a product launch
A product launch typically consists of four main phases:
Step 1: Create a winning strategy
Before anything hits the market, you need a solid product launch strategy.
Start by getting clear on your goals – think about more than just making sales. Do you want to enter new markets, increase brand visibility or improve customer satisfaction? Understanding these goals in advance will set the tone for the entire launch.
Choosing the right channels for your marketing goals —such as social media, email campaigns, or events—can make all the difference.
Because?
Because product launches are more than just marketing – they are high-stakes events. A poorly executed launch can result in wasted investment and damage to a brand’s reputation.
Take Google Glass for example. Launched with much fanfare in 2014, Google Glass was expected to revolutionize the augmented reality and wearables market. However, it flopped and reportedly cost the company billions . Pending the product itself, a well-planned product launch can be just as crucial to your productivity.
With the right plan and tools, you can avoid common mistakes and improve your chances of a successful attempt. Our comprehensive product launch checklist will guide you through all the critical phases, from pre-launch preparation to post-launch analysis.
What is a product launch?
Product launch is the process of introducing a new product into the market. It involves strategic planning, coordination, and execution to ensure that the product meets consumer needs and stands out in a competitive environment.
A successful launch attempt helps position the product and increases brand awareness. It also boosts initial sales and lays the foundation for long-term company growth and customer loyalty.
Take Cradlewise for example. Its AI-powered smart crib automatically rocks babies to sleep, monitors their sleep patterns, and solves an obvious problem for sleep-deprived parents.
Cradlewise offered a compelling solution that resonated deeply with its target audience. This strategic vp purchasing officer email lists alignment of product development with market needs and TIME Magazine's timely media coverage helped Cradlewise gain credibility and quickly establish a presence in its product launch.
Phases of a product launch
A product launch typically consists of four main phases:
Step 1: Create a winning strategy
Before anything hits the market, you need a solid product launch strategy.
Start by getting clear on your goals – think about more than just making sales. Do you want to enter new markets, increase brand visibility or improve customer satisfaction? Understanding these goals in advance will set the tone for the entire launch.
Choosing the right channels for your marketing goals —such as social media, email campaigns, or events—can make all the difference.