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Posted: Wed Jan 22, 2025 10:40 am
02 rubles. In the price dynamics, the period from mid-January to August 2024 stands out in particular - it is characterized by significant fluctuations in cost. Analysis of the indicators shows a significant change in pricing policy: if in October 2023, CPM was 81.99 rubles, then by the end of October 2024, this figure dropped to 56.66 rubles, demonstrating a drop of 30.1%. Such dynamics, similar to trends in the old VKontakte advertising account, may indicate a decrease in the level of competition among advertisers on the site.
VK Ads VK Advertising (VK Ads) is the successor to the classic VKontakte advertising account and the myTarget platform. VK Ads consolidates key advertising tools that specialists currently use. For example, Moreover, developers kuwait whatsapp number data pay priority attention to optimizing this advertising platform. An analysis of 13 months of data shows that the average cost per thousand impressions has settled at 96.83 rubles. In the price dynamics, two periods of maximum growth stand out in particular.
Then by the end of the study period the figure increased to 91.15 rubles, demonstrating growth of 21.1%. This positive trend serves as a convincing indicator of the growing popularity of the platform and the intensification of competition between advertisers. Avito There is no CPM data here - only registered sellers can see it. There is no information in the public domain, so there will be no comparison of sites with Avito in the table below either.
VK Ads VK Advertising (VK Ads) is the successor to the classic VKontakte advertising account and the myTarget platform. VK Ads consolidates key advertising tools that specialists currently use. For example, Moreover, developers kuwait whatsapp number data pay priority attention to optimizing this advertising platform. An analysis of 13 months of data shows that the average cost per thousand impressions has settled at 96.83 rubles. In the price dynamics, two periods of maximum growth stand out in particular.
Then by the end of the study period the figure increased to 91.15 rubles, demonstrating growth of 21.1%. This positive trend serves as a convincing indicator of the growing popularity of the platform and the intensification of competition between advertisers. Avito There is no CPM data here - only registered sellers can see it. There is no information in the public domain, so there will be no comparison of sites with Avito in the table below either.