How to make your B2B website sell more

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Throughout our experience, we have seen that the lack of a website aligned with the commercial strategy is one of the most frequent problems faced by B2B companies, which ends up harming sales. Before the pandemic, this problem went unnoticed by many companies, but its arrival accelerated the digital transformation, and the commercial strategy needed a professional web presence, which also accompanies and influences the pipeline. Thus, companies were awakening and looking for a way to ensure that their website is not only up to date, but also aligned with sales objectives.

In this article we tell you how to align your website with the pipeline and which are the main allies that will help you achieve it.

What's up with the web?
It is a fact that the web today does not have the same level of prominence malaysian numbers that it had 10 years ago, and even less so that it had 20 years ago. It is all due to the arrival of social networks in our lives.



Twenty years ago, the web was just a brochure, an institutional presentation in HTML format. At that time, that was enough, because business was not generated in the digital channel. Today, the story is very different.

The rise of social media has caused many companies to abandon the web and focus solely on thinking in terms of social media, where control no longer depends on them and the rules of the game can change at any time. For example, those who have leveraged their marketing strategy on Facebook will now be affected by the new direction that the social network is going to take. This will generate the need to rethink the strategy and adapt it to a medium where the only one who can have control is the company itself. Hence, the importance of having a professional website. However, that is not enough if it is not aligned with the commercial strategy.