As the title suggests, these types of ads appear in your Facebook news feed on your computer and typically achieve a higher engagement rate than column-based ad types, but they also tend to be more expensive.
For your ad to be attractive in the desktop news section, it must be visually striking and follow the best practices that Facebook itself will give you.
How to use Facebook Ads?
When advertising on Facebook, it becomes more difficult to know about audience growth that is driven organically.
However, for marketers, it is important to both understand the impact of paid advertising and avoid attributing paid Likes to successful tactics within the interactive community.
Segmenting total paid Likes, on the other hand, allows you to do just that. By separating the two (paid and unpaid Likes), you'll be able to more accurately understand the growth of your community while also being able to identify trends in organic growth.
You can use organic growth trends to identify successful tactics for building your audience.
While fan growth segmentation also allows you to calculate benchmarks and set goals based on your Facebook advertising budget.
So stay with us to learn step by step how to activate an advertising campaign on Facebook.
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Many people don't try it because they think it's too complicated, putting aside the indonesia email database fact that it's a huge financial responsibility, and prefer to leave it in the hands of a professional.
Whatever decision you make when starting to use Facebook Ads, it's important to understand how it works and how to set it up so you have a clearer idea of where your money is going.
Check out this very detailed step-by-step guide.
Step 1: Set goals for your Facebook Ads
Before you dive in and create any type of ad, it's important to first think about why you're advertising and what you're aiming to achieve.
By setting a few goals for yourself before you go all in with ads, you'll have a better idea of what you're risking.
For example, if you want to increase your brand profile fans through Facebook ads, you can set a goal of 100 fans in the first month. This will also help you choose the right objective for your Facebook Ads campaign in step 3 that we will introduce later.
Some other examples of goals could be:
Increase your website traffic from Facebook.
Increase attendance at a particular event.
Generate new leads.
Increase the reach of your content with FacebookBoost engagement for your Facebook Page.
Step 2: Go to Facebook Ads Manager
All Facebook ad campaigns are run through the Facebook Ads Manager tool, which you can access via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the dropdown menu in your Facebook account, or by clicking on any of the CTAs on your Facebook page.
So once you enter Ads Manager, you can navigate using the menu on the left side of the page.
To get started with your first ad, click the blue button in the top right corner of the page.