Marketing Automation: Which Tool Should You Choose?
Posted: Sun Dec 22, 2024 5:47 am
We are witnessing a profound change in the way companies and brands advertise their services or products. Advertising is adapting to the new demands of the sector and to the new behavior of users. Advertisers have removed the blindfold that often forced them to launch ads without being able to measure their impact and what type of audiences they influenced. Today we live in the era of contextual advertising , where CPC (cost per click) campaigns are the model to follow. An advertising where segmentation, planning and strategy are the keys to success in capturing leads .
Why is this type of advertising the best for capturing leads in any sector? Because by knowing our customers we can segment our campaigns so that they impact those who may really feel some interest in us. In addition, the CPC campaigns of this type of advertising have the particularity that the advertiser only pays for the clicks made on their advertisement, a situation find owner of cell phone number free philippines that implies an interest that, well managed by our communication, can end up capturing the lead.
How does lead generation work on the Internet?
Fundamentally, through the proper use of CPC campaigns on social networks and in the different Google advertising models: display network (banners) and search network (search engines). Each of them is more or less effective depending on the objectives we pursue in our advertising strategy.
A) CPC Campaigns on Social Networks:
Facebook
The network with the most users in the world knows more about us than many of our friends or family members, and this is a juicy morsel for contextual advertising. Through Facebook Ads , Facebook's advertising platform, we can segment by location, age, sex, language, interests, behaviors, etc. After segmenting our promoted post, it is time to establish our budget and place our bids, that is, what our maximum CPC will be, or how much we will pay per click.
Why is this type of advertising the best for capturing leads in any sector? Because by knowing our customers we can segment our campaigns so that they impact those who may really feel some interest in us. In addition, the CPC campaigns of this type of advertising have the particularity that the advertiser only pays for the clicks made on their advertisement, a situation find owner of cell phone number free philippines that implies an interest that, well managed by our communication, can end up capturing the lead.
How does lead generation work on the Internet?
Fundamentally, through the proper use of CPC campaigns on social networks and in the different Google advertising models: display network (banners) and search network (search engines). Each of them is more or less effective depending on the objectives we pursue in our advertising strategy.
A) CPC Campaigns on Social Networks:
The network with the most users in the world knows more about us than many of our friends or family members, and this is a juicy morsel for contextual advertising. Through Facebook Ads , Facebook's advertising platform, we can segment by location, age, sex, language, interests, behaviors, etc. After segmenting our promoted post, it is time to establish our budget and place our bids, that is, what our maximum CPC will be, or how much we will pay per click.