Don’t be afraid to experiment

[fomayof928@mowline]

A screenshot of a webinar hosted by The Arb featuring Elly Moody, Strategy Manager for McDonald’s Customer Care Program in a discussion about putting customer care at the center of your business.

Listen to what community members are saying and track engagement. Keep an open mind and identify what areas are resonating most with members. Recognizing when an approach is ineffective and requires finland b2b leads a fresh start is crucial in ensuring a community’s success.

“Build it and they will come” is the most flawed assumption many community builders make. Your audience owes you nothing; they are not obligated to join your community just because you exist. You have to make it worth their time by offering them tangible value, and authentic connections and conversations.

Engage consistently
Consistently engaging with community members and monitoring their needs is key to community building because communities don’t become a habit or daily routine for members overnight.

As community managers and leaders, we must create rituals that hopefully instill that habit. That’s why the Arb regularly hosts virtual workshops, peer groups, monthly member spotlights, “This week in social” Friday videos and other touch points.

A screenshot of The Arb's This Week In Social weekly video featuring community manager Laura Porcincula where she gives TikTok updates for Agencies, new Instagram Reel sharing options, and much more.

Don’t be discouraged when you don’t see a tactic do well instantly—sometimes it takes time to build momentum. As long as you know you’re providing tangible value through it, you have to stick to the course.