Let's briefly look at each component of the acronym EAT:
Posted: Thu Jan 23, 2025 5:07 am
Expertise: Is the information accurate? Should this author or brand be writing about this topic?
Authority: Is the author well-respected in their field? Is the brand widely recognized in the industry? Is the content cited by other websites, brands, and people with authority?
Trustworthiness: Do the brand and author have a good reputation and is the content trustworthy?
Your Money or Your Life (YMYL) pages
YMYL , or Your Money or Your Life, is a key concept for quality raters . As Google list of french consumer email explains in its guidelines, this term describes pages or topics that "could potentially impact a person's happiness, health, financial stability, or future security . "
For this reason, it is essential that the pages that present YMYL topics are authoritative and trustworthy. Here is a list of these topics:
Current news and events
Government and law
Finance
Health and safety
Identity groups
Fitness and health
Education
Housing and work
Google claims to have “very high quality standards” for these pages, because low-quality YMYL content can directly impact the well-being of readers.
Using both the EAT parameter and the YMYL parameter when crafting your web content can help you achieve better ranking results.
Ultimately, you need to provide readers with the best content option so they keep coming back to your site when they have other related questions or issues.
Authority: Is the author well-respected in their field? Is the brand widely recognized in the industry? Is the content cited by other websites, brands, and people with authority?
Trustworthiness: Do the brand and author have a good reputation and is the content trustworthy?
Your Money or Your Life (YMYL) pages
YMYL , or Your Money or Your Life, is a key concept for quality raters . As Google list of french consumer email explains in its guidelines, this term describes pages or topics that "could potentially impact a person's happiness, health, financial stability, or future security . "
For this reason, it is essential that the pages that present YMYL topics are authoritative and trustworthy. Here is a list of these topics:
Current news and events
Government and law
Finance
Health and safety
Identity groups
Fitness and health
Education
Housing and work
Google claims to have “very high quality standards” for these pages, because low-quality YMYL content can directly impact the well-being of readers.
Using both the EAT parameter and the YMYL parameter when crafting your web content can help you achieve better ranking results.
Ultimately, you need to provide readers with the best content option so they keep coming back to your site when they have other related questions or issues.